The Miu Miu Uniform Gets a Sparkly Spin This Holiday Season

The iconic Wander Bag is reinvigorated in celebration of the season

Miu Miu Holiday 2024 Campaign 1

Miuccia Prada’s ongoing conversation about how clothing is deeply ingrained in how we move through life has been a source of creative inspiration throughout the last few seasons of Miu Miu. Today’s Miu Miu emphasizes individuality and freedom of expression, but at the same time, it is distinctive no matter the wearer.

That shared experience has, in part, helped define what’s lovingly been dubbed the Miu Miu uniform. Now, fresh in time for the coming season, it has been reinvigorated, celebrating the joy and cheer the season inevitably brings.

Unveiling Holiday 2024

The collection, which launched yesterday, debuted in new campaign images lensed by Lengua and starring actor Emma Corrin. Conveying the spirit of the season, the images offer a portrait-like feel with a unique finish, highlighted frame by frame, and finished with a tint.

The images bring life to the collection, which features old favorites like the Wander and Arcadie, alongside new House icons like the Aventure and the Penny. RTW, quite literally, shines alongside a stunning new iteration of the Wander, embellished for the season ahead.

Vintage lovers will delight in the new 2024 upcycled collection, which utilizes deadstock yarn, leather, and kilts to create unique pieces. To finish off the selection, a series of fun tricks are curated to dress up your bags because they, too, deserve to sparkle and shine for the new season ahead.

Discover below and shop the full selection via Miu Miu.

Miu Miu Holiday 2024 Campaign 2
Arcadie Leather Bag
Miu Miu Holiday 2024 Campaign 3

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Nothing appealing about the clothes, handbags, photography, nor the “model.” Very low energy.

Mary L

Not low energy I can’t.

A Woman Of A Certain Age

The model and clothes distract from the bags. And not in a good way.

40nyc24

She looks dead inside – miu miu for the holidays should be cheerful no?

jiljenner

Is this a photoshoot or an AI rendering? It’s creepy how lifelike it attempts to be, and simultaneously not be. It’s bizarre and off-putting.

MiuMiuOldSchool

I’m glad to pull out my circa 2005 or 06 Miu Miu, belted, full of character, and beautiful quality leather!

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