Goyard
A Brief History of Goyard
Goyard is a luxury French trunk and leather goods maker. Established in 1853 in Paris by François Goyard, the company is older than other prestigious fashion houses such as Louis Vuitton and Gucci. The Maison Goyard initially operated under the name Maison Morel, founded in 1792, until François took over from his boss Edme Morel.
In 1845, François's son Edmond Goyard expanded the company, giving it the international and timeless reputation it still enjoys today. Under Edmond's stewardship, the brand was recognized for its distinctive signature design—a pattern of thin, interlocking Y-shaped clusters on heavy, durable canvas.
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