Demna’s Gucci Will Make You Fall in Love With the Dionysus All Over Again
Demna is proving the House icon is just as relevant for a new generation.
Gucci
If I Were Buying My First Designer Bag in 2026, I’d Buy One of These Five Gucci Bags
Because your first designer bag should feel intentional—not like a compromise.
Gucci’s Monte Carlo Capsule Reimagines the Ideal Summer Wardrobe—Demna’s Way
Demna reinterprets archival Gucci through a Riviera lens, where ease, glamour, and escape define the season.
Gucci’s Latest Going-Out Bags Evoke a Hint of ’90s Edge
Move over GG crystal....
Demna Brings GucciCore to Times Square for Cruise 2027
And with it comes a limited release capsule inspired by the city that never sleeps...
The Gucci Paparazzo Bag Will Take You From Work to Play and Beyond
Plus! The perfect pairing—and how we’d wear it.
All the *New* Gucci Items I’d Love for Mother’s Day
Florals for spring...
Demna Melds Gucci’s 100-Year Heritage Into Generation Gucci
Step into Gucci's next era...
Demna Just Reimagined Every ’90s Kids’ Favorite Summer Shoe
It's a need...
The Gucci Lunetta Might Be the Most Wearable Mini Bag Right Now
A softly structured crescent shape, multiple ways to carry, and pricing from $1,280 make it an easy yes.
The Boat Shoe Is the Unexpected Trend All My Stylish Friends Want Right Now
The boat shoe is officially cool
Inside Gucci’s Beauty and the Bag Campaign: A New Era of the It-Bag
A closer look at Gucci’s latest campaign spotlighting the Giglio and Borsetto.