Since his appointment, Demna has done an incredible job of fusing Gucci’s archival House codes and core DNA with a contemporary appeal. Today’s Gucci is fresh yet still wearable, with an unmistakable air of chicness that makes all of us want to be a Gucci girl (or guy).
Gucci Monte Carlo: A New Vision of Summer Dressing
This summer, Demna puts his own spin on Gucci summer, introducing a capsule meant to be worn by the seaside that feels quintessential to the season. Gucci Monte Carlo is alluring and captivating, offering a fun, seasonal take on Gucci through Demna’s lens. Today, it is revealed in new campaign images that capture a series of moments inspired by the sense of adventure that comes with summer.
The warm-weather months bring moments of ease and the feeling that anything is possible, and Demna chose Monaco as the backdrop to capture that aura. Monaco, long associated with fashion and glamour, brings to life the spirit of escapism that is integral to this collection.
Heritage Meets Modern Escape in Demna’s Latest Capsule
Summer essentials are viewed through a fresh perspective, given a hint of edge through sharp tailoring juxtaposed with flowy silhouettes. Gucci Flora, one of the House’s most important heritage motifs, has been central to Gucci since its creation in 1966.
The floral motif was originally created for Princess Grace of Monaco by Vittorio Accornero at the request of Rodolfo Gucci. It was first introduced as a silk scarf featuring 37 distinctly bold colors, and this season, it is given new life, rendered on ready-to-wear pieces and bags throughout the collection.
Speaking of bags, House icons like the Gucci Jackie further define the collection, while Demna continues to cement his vision with new bags like the Gucci Venice, Gossip, and Mercato.
Gucci Monte Carlo is available now online and in boutiques worldwide. Plus, Gucci summer is celebrated across the House’s special resort locations in idyllic destinations from Capri to Ibiza, Mykonos to Saint-Tropez, and beyond.
Discover more below and shop now via Gucci.
