The Jackie bag was originally created in 1961, hence why the re-edition is called the Jackie 1961, and it was re-released in the summer of 2020 to much fanfare. Like the original model, which became synonymous with the fashion jet-setter lifestyle of the 60s and 70s, the Jackie 1961 became highly sought-after from its debut. It has been carried by many fashion muses like actresses, models, and influencers alike. One of those very muses stars in Gucci’s latest campaign, spotlighting the Gucci Jackie 1961 and celebrating its rise back to the top.
Celebrating a House Mainstay
Known for its half-moon shape and instantly recognizable sleek piston hardware, the Jackie 1961 has been reinvigorated in an array of new sizes, colors, and exciting materials since it was re-introduced. An integral part of Gucci’s history, the Jackie is one of the House’s most-celebrated silhouettes. Its perpetual presence on the arms of celebrated figures worldwide has cemented both the Jackie’s sophistication and its cultural significance.
The campaign marks the beginning of a new chapter, spotlighting the Jackie 1961’s importance as both a Gucci staple and a fashion icon. Starring Dakota Johnson, images depict a series of mundane moments around Los Angeles, each capturing different versions of the Jackie 1961. The imagery, shot by Glen Luchford, honors the silhouette’s storied origins and showcases its inherent versatility while paying homage to a part of fashion history spanning decades.
Today’s Jackie 1961
The newest renditions of the Jackie 1961 emerge, rising above the traditional sleek silhouette with a new, universal attitude and appeal. Available in three different sizes—mini, small, and medium, there is a wide range of colors, all of which highlight the design’s ability to be reinvented time and time again. The bag’s clean, curved lines spotlight its iconic closure. Whether it appears in natural grain leather, patent, or the emblematic GG Supreme canvas, the Jackie 1961 shines. Its multiple carrying options continue to enhance the bag’s versatility, and for Cruise 2023, there are even more options to choose from. Discover more via Gucci.
