Demna’s Gucci continues to be defined by the marriage of the past and the present. It is a study of the archives that expertly melds Gucci’s archival codes with modern appeal—but what makes Gucci, Gucci? To define that essence, Demna revisits the House’s most enduring codes and refines them for the Gucci of today.
The Gucci Borsetto: A Modern Take on House Icons
Those codes include the Gucci Horsebit and the iconic Gucci Web, both of which have become prominent fixtures of Demna’s Gucci, particularly across handbags and accessories. The Borsetto, which debuted for Spring 2026, is the perfect embodiment of Demna’s vision for the House of Gucci, bringing together two of the brand’s most emblematic codes.
This idea of bringing things together is further explored in the bag’s name, which is a blend of two words: borsa, meaning “bag” in Italian, and morsetto, meaning “horsebit.” Described as intuitive and modern, the name plays on Gucci’s effortless nature and reflects the Borsetto’s overall vibe.
Its vintage-meets-contemporary appeal evokes the women who wear Demna’s Gucci—it is the perfect bag for the cool girl on the go. Upon its introduction, and to no one’s surprise, it quickly became just that: a favorite among our favorite fashion girls.
Some bags feel instantly familiar, as though they’ve always belonged within a brand’s world, and the Gucci Borsetto felt like just that. It strikes a rare balance between fresh and timeless—new enough to feel exciting, yet imbued with a distinct sense of heritage. That duality is what makes a bag feel like an instant classic.
Tonal Details, Timeless Appeal
The Borsetto, which beautifully captures that balance, receives an incredibly sleek makeover for Fall 2026—and it, too, feels like an immediate yes.
Introduced as part of Gucci Primavera, which is said to establish a new vocabulary for the House—one focused on innovation while further defining Demna’s distinct vision—the latest addition to the Borsetto family offers a cleaner take on the Gucci Horsebit.
A tonal version of the classic Gucci Web stripe lends a subtler, quieter appeal while still feeling inherently Gucci. This iteration of the Gucci Borsetto is crafted from soft black leather, with monochromatic suede stripes that mimic the classic Gucci Web.
The latest addition to the Borsetto family is available in both large and medium sizes and comes in black, gray, and white. Discover more below.
I bought the medium in black when it first release, and I’ seriously considering getting the large. The grey is really tempting.