Vintage Meets Modern With Gucci’s Newest Bag—and Celebs Are Already Obsessed!

Unexpectedly dropping his first collection late last year ahead of Milan Fashion Week, Demna’s Gucci is already proving to be a hit among handbag lovers. La Famiglia, which debuted in lookbook format, quickly cemented Demna’s vision for Gucci, and it is undeniably sexy and chic, with Demna approaching La Famiglia through the lens of what he calls “Gucciness.”

Demna’s Vision of “Gucciness” Comes to Life

To define that essence, he revisits the house’s most enduring codes—distilling what makes Gucci unmistakably Gucci. La Famiglia becomes both homage and study, reframing heritage through a contemporary eye.

For handbag lovers, this collection is a dream, seamlessly melding elements of the old Gucci we know with the new Gucci, and the Gucci Borsetto, which is part of Demna’s first collection for Gucci, is a great example of that. This melding of visions is further reflected in the bag’s name, which is a mix of two words—borsa, meaning “bag” in Italian, and morsetto, which translates to “horsebit.”

The name, which is described as intuitive and modern, plays on the effortless nature of Gucci, as does the bag. It’s expressive but easy to wear—the perfect bag for the cool girl on the go, with its vintage-meets-contemporary appeal and dual strap for ease of wear.

Meet the Gucci Borsetto: The It-Girl Bag of the Moment

While the Borsetto comes in a few variations, from leather and suede to Gucci GG canvas, the large black Borsetto seems to be the It-girl bag of choice. If you’re looking for styling inspiration, look no further than It-girls like Vittoria Ceretti and Alex Consani, who’ve already been spotted with the bag. And if you needed another excuse, there’s OG It-girl Kate Moss, who was recently seen out and about in LA with the Borsetto in the crook of her arm.

Let’s take a look!

Vittoria Ceretti

Alex Consani

Kate Moss

All images are courtesy of Gucci