A few years ago, I became obsessed—I do mean obsessed—with all things GG Crystal. What began with a yearning for Gucci’s GG Crystal Jackie 1961 Mini Bag in ballet pink turned into a full-on crystal infatuation. Now, those same familiar pangs are bubbling up again, and this time, those feelings are directly correlated to Demna’s takeover of the House of Gucci.
Demna’s Gucci is a study of the Gucci archives, expertly melding together various eras from the House’s storied history. Heavy references to the ’90s and Tom Ford’s Gucci era are present throughout, feeding fashion’s collective obsession with nostalgia, while other influences pay homage to boundary-breaking chapters in Gucci’s history, like Alessandro Michele’s time at the House.
Tom Ford-Era Edge Meets Modern Gucci
“Gucciness” is redefined through Demna’s lens, and there is an undeniable essence of cool with hints of Ford-era sex appeal. Still, Demna’s Gucci feels elegant and refined—and we can’t get enough. This season, Demna delves deeper into the Gucci archives, offering fresh takes on the House’s most important codes.
While Gucci Crystal continues to rule, with Demna-fied versions joining the Gucci lineup, a range of edgy new evening bags arrives with Generation Gucci, offering a fresh take on Gucci’s iconic GG Monogram, this time crafted in metallic chainmail mesh.
I’m obsessing over the Gucci Jackie, which arrives in silver or black mesh, while a chainmail pochette with a distinct GG chain and charm also comes in gold. Elsewhere, a chic top-handle silhouette introduced with Demna’s debut Spring collection combines metallic mesh with GG crystals. Discover more of our favorites below.
GG Crystal and Chainmail Mesh Take Center Stage
The new collection is simply fabulous
Simply put -I want them all. 🔥
These bags are cute, cute, cute!