Take a Saturday stroll down the Upper East Side’s Madison Avenue, and the sight at the end of your luxury-boutique tour may surprise you. From Ralph’s Coffee to the recently opened Hermès flagship store, you’ll pass countless shops from Chanel to the RealReal.
Upon reaching the four-story Hermès, look to your right, and you’ll see the only store on that stretch of Madison Avenue with a line of shoppers eagerly waiting for a chance to see what’s inside.
The line isn’t particularly long, but it does not move quickly. The line does not offer relief from rain or shine (besides a few trees), but what’s inside is enough for these shoppers to ignore any discomfort that may take place.
Through hand-craftsmanship, limiting their locations, and not engaging in e-commerce, Goyard has created an Hermès-like level of scarcity and prestige. That intrigue has made its bags some of the most coveted.
Neighborhoods like the Upper East Side and SoHo are littered with Goyards in all shapes, sizes, and colors. Practical and spacious, perfect for on-the-go, Goyards are New York City’s go-to bags for the Summer.
Gimme All the Goyard
Photos via @bykylemark for PurseBlog
“For a few thousand dollars, you, too, can look like every other person in NYC!”
I love Goyard and it’s my go to everyday bag. I didn’t think Goyard made a pink Saint Louis tote. I’ve never seen any Goyard in this color. Is this new?
It was a limited edition many years ago.
It’s a Canel Street version… LOL LOL
I really like the mini Anjou bag. It’s really cute.
Be careful with Goyard. I love them and have several. I just had to have the straps replaced on a red St. Louis and a blue Artois because the color is bleeding onto my clothing. I’ve only had them back a few months and after carrying the St. Louis the other day I noticed it’s already doing it again and ruined a white shirt. I was wanting to get the cute turquoise beach bag and a green crossbody but I can’t in good conscience buy any more knowing I can’t easily carry them.
I recently went to the store in Mayfair, London. No line at all but the store was full. Its a matter of luck on the line.
Still love my Goyards. Recently took a dogleg into carrying the LV Neverfulls (especially the Fornasetti) which are also great for those of us who cart around “stuff,” but there just something about Goyard! If you can ever get to their exquisite shop on St, Honore in Paris, it is well worth the trip.
I love Goyard. I recently purchased an Artois bag and I am absolutely in love. It’s the best bag ever for an everyday use.
I just got a PM Artois. It was the zipper that sold me. Now I want to order a felt organizer. Any opiions on Samorga vs. Luxe Goodz?
I’m using a Samorga that I previously bought for a Philip
Lim bag. Helps to organize my stuff and protect my laptop
I ordered mine on Amazon.fr and I like it, it keeps everything in place. Although I found out that Goyard has an organizer that they sell as well. I bought this one
https://www.amazon.fr/gp/aw/d/B0B8HCVW73?psc=1&ref=ppx_pop_mob_b_asin_title
Don’t stand in line like someone with nothing better to do- go when they first open (I live near the UES location and run past it at various times of day, there is little to no line in their first open hour)
love the red saint louis. Any idea if that’s a PM or GM?
That’s a GM.