Miu Miu remains the luxury label downtown cool girls obsess over, and its latest collection reimagines the iconic Miu Miu wardrobe for warm-weather months. Miu Miu L’Été will make it feel like a vacation no matter where you’re headed this summer.
Revealed in brand-new campaign images lensed by Jeano Edwards, the images capture the unmistakable ease and relaxed vibe of summer, playing with light against a seascape backdrop. As for the collection, a soft palette of blues, bright white, and neutral outfits, lightweight fabrics, and sporty-chic pieces are meant to take you from long days at the beach to endless summer nights at the beach club.
The Art of the Miu Miu Uniform
An effortlessness is added to the classic Miu Miu uniform, encouraging the slowness that comes along with summer—days are longer, and anything is possible. The images convey that sense of calm peace, with ready-to-wear focusing on airy summer fabrics like cotton poplin, chambray, and canvas.
There is a lively juxtaposition between sportswear-inspired silhouettes and girlish details such as delicate bows, ruffles, and florals. The Miu Miu uniform emphasizes that it’s not what you wear, but the individuality in how you wear it, and this campaign emphasizes that with cool-girl layering and expert accessorizing.
Accessories That Define the Season
Accessories, too, ooze the novelty of the season, from logoed cotton cowboy hats and chic sunglasses to statement necklaces. There’s a way to make each look feel distinctly you. Bags, too, complement the ready-to-wear, from new icons like the Vivant to seasonal crochet, raffia, and woven leather.
Discover more below and shop L’Été via Miu Miu.
