When it comes to designer bags, Louis Vuitton is not only one of the oldest luxury brands (beating out Chanel, Dior, Fendi, Prada, and more) but also one of the most recognizable Houses in the world. Beloved for its heritage silhouettes and rich history, Louis Vuitton has been synonymous with its classic Monogram for 130 years.
Created by Louis Vuitton’s son, Georges, in 1896, the Louis Vuitton Monogram has become an enduring icon. The motif has stood the test of time, remaining a rare classic that continues to define luxury and style. Over the years, it has remained a constant source of inspiration, continually reinvented through collaborations and beyond.
Louis Vuitton’s Iconic Monogram Gets a Fresh Update
This season, the Squire bag, which first debuted for Spring 2026, gets a fresh spin, showcasing the Maison’s latest take on its iconic Monogram Canvas—and we can’t get enough! The new Louis Vuitton Squire bag, which bears a resemblance to another Louis Vuitton classic, the Alma, arrives in black calfskin leather with a monochromatic Monogram, offering a chic take on Louis Vuitton’s most iconic motif.
Wondering where the name Squire originated?
Well, the Alma, which was designed by Gaston-Louis Vuitton, was originally called the Squire before it was renamed the Alma, after the Parisian bridge that inspired it. This new Squire bag takes the Alma’s curved, dome-like shape and gives it an East/West silhouette. It’s the ideal shoulder bag alternative to the Alma, offering a small yet roomy interior with a flat pocket for your phone or card holder.
Monogram Ink Gives the Squire a Sleek New Attitude
While the silhouette originally debuted in Monogram Canvas and Monogram Eden canvas, this new version joins the Monogram Ink collection, showcasing the iconic LV Monogram with a tonal yet glossy finish. Accented by classic gold-tone hardware, the Squire is adorned with its signature LV padlock and adjustable, buckled leather straps.
Pre-order yours now for $2,860, and discover more silhouettes arriving for Fall 2026 in Monogram Ink this season via Louis Vuitton.
