Louis Vuitton’s New Neverfull Costs Nearly $4,000

Bigger, more functional, and designed with travel in mind, the Nevereverfull Cargo takes Louis Vuitton's most iconic tote in a surprising new direction.

Louis Vuitton Nevereverfull Preview
Louis Vuitton Nevereverfull Preview

The Neverfull has spent nearly two decades earning its reputation as one of the world’s most recognizable luxury totes. It’s practical, lightweight, endlessly versatile, and, for Louis Vuitton standards, has traditionally remained one of the House’s more accessible handbags.

That’s what makes the new Nevereverfull Cargo (see what they did with the name there) such an interesting launch. Retailing for $3,800, it pushes the iconic tote into an entirely new price category while introducing an oversized silhouette and cargo-inspired detailing that gives the classic Neverfull an entirely different personality.

The question isn’t whether it’s bigger. It’s whether the additional features justify paying roughly 70% more than a traditional Neverfull.

Louis Vuitton Nevereverfull Cargo 1
Nevereverfull Cargo, $3,800

The Neverfull Gets a Cargo-Inspired Makeover

At first glance, there’s no mistaking the Nevereverfull Cargo as part of the Neverfull family, but it definitely has a different personality. Just as the name suggests, this version of the bag is utilitarian with exterior pockets of different sizes to help store different items, and because of its size and the additional storage, the name was updated to Nevereverfull.

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Crafted from Monogram Archive coated canvas with classic cowhide leather trim, the Nevereverfull Cargo measures an oversized 23.6 inches across, making it even more spacious than the traditional Neverfull. While the interior offers only a zip pocket along the back, the overall compartment can be closed with a zip which solves the problem of not having your items you are lugging around falling out or being taken. It’s probably my favorite update to the design itself.

The biggest aesthetic, visual difference comes from the exterior. Two puffed snap pockets on the front are joined by a full-length zip pocket. You have storage of different sizes now on the exterior, which is far more easily accessible.

Long shoulder straps make it easy to carry despite its larger size, and the overall design feels less like an everyday throw-it-all-in tote and more like a luxury travel companion. While the Neverfull itself is really just a large open bag, these updates make this bag feel far more functional.

Louis Vuitton Nevereverfull Cargo 2
Nevereverfull Cargo, $3,800

How Much Does the New Neverfull Cargo Cost?

BagPrice
Neverfull PM$2,160
Neverfull MM$2,240
Neverfull GM$2,310
Nevereverfull Cargo$3,800

The simple math of the bag is as follows:

  • $1,560 more than the MM
  • $1,490 more than the GM
  • roughly 65–70% higher, depending on size.
Louis Vuitton Nevereverfull Cargo 3
Nevereverfull Cargo, $3,800

Is It Still a Neverfull?

The original Neverfull became famous for being uncomplicated. Lightweight, open, easy. And with all of our very busy lives, going to and from, the Neverfull garnered so much attention that other brands followed with similar shapes that became cornerstones of their brands as well.

While Louis Vuitton has updated its Neverfull countless times, reinventing it in leather, and different versions, this one is quite substancial. The exterior with its classic LV Monogram print feels familiar, but the exterior pockets and the zip top closure is major for this family of bags.

At the end of the day, whether that’s an improvement depends entirely on the shopper. Is this what you are looking for or do you prefer something more simple?

Louis Vuitton Nevereverfull Cargo 4
Nevereverfull Cargo, $3,800

My Ending Thoughts

At this stage in my handbag journey, I want something different. I want a bag that not only works for me but also feels like its fresh and new. Oddly enough, in my 22 years of running PurseBlog, I have never owned a Louis Vuitton Neverfull. I wound up opting for other brands with similar shaped designs, but overall prefer a bag that has a bit more functionality.

That makes it seem like this version could be for me, and what that comes down to is if you like this bag. Do you love the shape of the Neverfull but wanted more functionality? And does this price seem worth the additions?


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45 Comments
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kemilia

Ugly, the only going for it is that it FINALLY has a zipper closure.

Joenne Hartley

I agree

Marie

I wish they would make the regular Neverfull GM with a zipper

Coach Fan

No, nearly 4K for coated canvas is crazy

Hervé

Nearly 4K for leather is equally crazy given that leather is a cheap and widely available material. Nonetheless, prices of luxury bags have nothing to do with the actual value of the materials used.

Passerine

I could see the price being (somewhat) more acceptable if the bag was made in empreinte or epi leather, and offered in some great colors — deep blue, forest green, chocolate brown or rich burgundy. But in its current material, it’s just a disappointing and overpriced mehhh.

dan

egregious

LVForever

My initial reaction was NOPE! But upon reflection, if I travelled regularly this would be an absolute resounding YES! Meatier straps, pockets, and main zipper. I would add a bandeau or LV luggage tag. Like with all things, value depends on the amount of use you get from it. considering the cost of a nano, it’s at the upper end but not ridiculous. Again, depends on the amount of use you’d get out of it.

GrammarPolice

Do I like it? Yes! Will I buy it? No! At least not brand new. Also, there’s a typo: substancial —> substantial.

Vlad Dusil

GrammarPolice ftw!

KlaraP

For travel, I actually prefer LV coated canvas over almost everything else. They have been sturdy, low-maintenance, supple (vs stiffer leather versions). The zipper and cargo features are bound to make this bag more functional in travel (vs OG Neverfull).

I wonder though how this shifts to daily use. I think the OG’s appeal lies in the versatility, gliding between travel and a daily workhorse. I remember my Totally (zipper and exterior compartments! ), great for travel but I almost never used it when simply around town. I since gifted it to a family member who has 3 children so she could actually use it daily as a hauler.

ChattTownsFinest

I still have my Totally GM & I still love it as a “neverfull” with a zipper!! Amazing for travel!! I have been downsizing my bags & am currently using my Palm Springs mini as my daily if carrying LV. I am currently carrying the Dior book tote oblique in navy!! Want to talk about neverfull, this baby is neverfull, lol!! It is my first but LV will always be my heart!

KlaraP

The Totally was a diaper bag without being a diaper bag. I have fond memories…

Fabuleux

I don’t understand why people are referring to this bag as a “Neverfull” when it’s a “Nevereverfull,” a bag that has already been sold in previous collections. They are two very different bags.

Also, I love this version of the Nevereverfull. It’s pricy but awesome and super practical.

It would be high on my list if I didn’t have a bunch of big LV totes already.

Purseblog should do a post on the Monogram Archive collection. It’s really a wonderful line. I just added the Keepall 35 Mono Archive yesterday and it’s stunning. I used to be a Monogram Macassar fan, but this line is equally fantastic in my opinion. I love the aged cowhide trim and the chunky gold hardware.

Vlad Dusil

Would you be interested in contributing a write-up? We appreciate your passionate voice on LV. Lmk.

Fabuleux

I appreciate the offer but I don’t think I would do justice to your excellent blog. 💙

mememe

So the Neverfull OG and the Cargo Birkin had a baby?

UES.26

It looks like they are trying to scam folk out of money – who would want to buy this grotesque bag for $4000? No one with a shred of common sense would be seen in a LV monogram

Kai

Wow

Lisa

HIDEOUS!!

Tâm

Thank You…Next!

lulilu

Suuper ugly, no matter how much it costs.

10chris10

For once, I really like the functionality of this newer LV bag, but certainly not the price point for coated canvas. I’ll wait for someone else’s “cast off.”

Kat

Wow, didn’t know you could make a classic look so ugly. Exterior pockets, so tacky.

Not a Fan Girl

It looks like a $2K bag trying to disguise itself as being more luxurious than it is, and selling for $4K, who is it trying to fool?

Dannd

Two words… DIAPER BAG

Slim

Pickpockers in Europe will love this bag!

ldldb

I actually wish they would release this new cargo design in the GM size–it would make a perfect cabin bag with the zipper and exterior pockets. My pm neverfull was a total lifesaver on trips around the world. Took a beating but still held up great after so many years (and now inherited by my niece for her laptop and school books), so I would be the last person to undervalue LV’s coated canvas. Worth every penny based on number of use, especially compared to Chanel or Hermes bags that I tend to feel obligated to baby…

Abbey

Capacious

Holls

um… no

Geri

From what I remember, the Nevereverfull has been part of the Men’s line for I think at least 2 years. It was like the women’s Neverfull but with a top zip closure, no pockets outside.

Benny

Yes. And larger too. Been multiple versions already.

Sandy

I kind of like it and I love the durability of the LV canvas but I own a Neverfull and one is enough for me. My option of NV has brown leather handles, not a fan of this leather.

Fabuleux

FYI Unlike the Neverfull, this NeverEVERfull uses treated (aged, or oxidized) cowhide, which makes it very different than untreated vachette.

charlottawill

That is an enormous and ugly bag. Or as Tom Wambsgans would say, ludicrously capacious. There are so many nice totes you can buy for a lot less money.

Dree

If they make a cargo in the LowKey line then I’ll buy it.

Pursegirl3

I could see this as a travel bag. The zipper closure is way overdue. The price point is laughable. I get tired of them trying to reinvent this bag. The worse one was the Inside Out. They touted the original as that you could turn it inside out if you were at the beach. Then a decade plus later they do the same the thing calling it new and charging a ridiculous fee for the same option you have always had. Back to this bag Unless it was marked down significantly on a resale sight, I will stick with mine.

SonShownu

It somehow reminds me of cargo Birkin with many many extra pocket.

supriyashah

actually love, dont love the price…EXCEPT the handles! one way i could always tell fake neverfulls from the real deal was the too thick straps…these look thick and hence fake!

ades*****

The front pockets ruin it for me. I like the clean front and back of the classic Neverfull.

Chrys

Not at tat price and not another monogram…can we move on to some options more discreet and quiet

Momo

If it were a small tote, I’d purchase it instantly for half the price! I’d love a place for my phone and keys without having to go into the bag. This is the first time I could care less that it’s monogram!!!!

Donna

Ludicrously capacious

Sam

Looks like a shoulder carry travel bag..
still preferred the smaller Neverfull which can be crossbody.

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