Created by Louis Vuitton’s son, Georges, in 1896, Louis Vuitton Monogram celebrates its 130-year anniversary this year. An enduring icon, the motif has stood the test of time—remaining a rare classic that continues to define luxury and style.
Originally designed to help cement the House’s visual identity, the Louis Vuitton Monogram quickly took on a life of its own. Now one of the world’s most globally recognized symbols of luxury, the iconic Monogram canvas was first created for trunks designed for sea and rail travel, later expanding into travel accessories such as vanity cases and hat boxes.
From Travel Trunks to Iconic Handbags
By the 20th century, the LV Monogram had evolved once again, extending into everyday bags including the Noé, Speedy, and Alma. These iconic House silhouettes have not only remained staples for decades but have also secured their place in pop culture, helping to define entire generations—think the Speedy during the early aughts.
Today, the Louis Vuitton Monogram remains one of the most recognizable luxury logos in the world and one of the most timeless motifs in fashion history. Loved and used across decades and generations, it continues to transcend time.
Celebrating 130 Years of a Timeless Motif
To commemorate 130 years of its legendary Monogram, Louis Vuitton has unveiled a range of limited-edition bags that breathe new life into the Maison’s most emblematic pattern, renewing appreciation for its rich heritage.
Alongside a curated capsule of classic Monogram icons such as the Alma and the Neverfull, three new capsules are introduced, each drawing inspiration from the Maison’s historical roots in trunkmaking and its storied savoir-faire.
Monogram Origine, characterized by a light linen-cotton texture and muted pastel Monogram hues, evokes a vintage sensibility with a modern edge, inspired by the spirit of travel.
Meanwhile, VVN and Time Trunk focus on emblematic House signatures in their most natural form. Vegetable-tanned leather outfits a range of shapes, while the trompe-l’œil artistry, inspired by archival trunks, is an ode to Louis Vuitton’s earliest days—a meeting of the past and present, if you will.
The Return of Takashi Murakami’s Monogram Multicolore
Lastly, the celebrations culminate with the boundary-breaking return of Takashi Murakami’s Monogram Multicolore, which re-launched early last year. The new collection features a range of silhouettes, including both returning and entirely new designs.
Each special-edition Monogram piece is fitted with a name tag and special label signifying it is part of the anniversary collection. To purchase and discover the full range, visit Louis Vuitton.
