Miu Miu

Miu Miu Celebrates Matelassé With Its New Arcadie Bag

Showcased in new campaign imagery starring Gigi Hadid

While 2022 put Miu Miu back on the map, 2023 is proving to really be the year of Miu Miu, with its momentum showing absolutely no signs of slowing down. Recently stealing the spot for the second most popular designer brand of the moment, Miu Miu continues to nail its youthful, modern aesthetic. Bringing a fresh lens to its most emblematic House motifs, Miuccia Prada continues to propel it forward, but each collection still feels Miu Miu inherently.

Campaign featuring Gigi Hadid by Steven Meisel

This month Miu Miu unveils the Arcadie Bag, with Gigi Hadid as the face of its launch. The images, which are said to explore the gray space between realism and surrealism, celebrate Miu Miu matelassé. Oozing the unmistakable attitude of the Miu Miu girl, the images, shot by famed photographer Steven Miesel, draw inspiration from American artist Margaret Keane and also feature the emblematic Miu Wander.

Miu Miu Arcadie Bag 4
Miu Miu Arcadie Bag 5

Synonymous with the House, no one quite nails the matelassé technique like Miu Miu, and it takes center stage on the new Arcadie bag, which was first revealed on the runway for Fall 2023.

Introducing the Arcadie: a New Classic from Miu Miu

The Arcadie Bag feels new but familiar at the same time, reinventing some of the House’s most important signifiers. The Arcadie Bag is a reinterpretation of an iconic design. Taking a House classic and giving it an east/west makeover, the Arcadie bag is a true representation of Miu Miu’s classic meets contemporary DNA.

Miu Miu Arcadie Bag 2
Miu Miu Arcadie Bag 3

Though it is also available in smooth leather, the Arcadie is further enhanced by the craftsmanship of Miu Miu’s storied matelassé. Retail is $3,000 for the smooth leather version and $3,300 for matelassé. Discover more and shop now via Miu Miu.

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SlurmLoco
SlurmLoco
1 year ago

It’s cute.

adguru
adguru
1 year ago

Very cute, although I’d like it more with subtler branding. And Gigi looks great with that haircut — I hope it’s actually her new look and not a wig, LOL!

Aree
Aree
1 year ago

Hmm looks like something my grandma would wear

Thehoneybug
Thehoneybug
1 year ago
Reply to  Aree

Haha you must have a very boujee grandma!