If you’re into fashion, one quick scroll through your social media feed can tell you a lot about what people are wearing and talking about and give you an overall sense of the hottest products. At the very least, most of us are savvy enough to understand how the influencer space operates. In turn, seeing what products influencers are showing off is a good indicator of what the marketing departments of our favorite brands are trying to sell us.
However, there is a way to really get a handle on what normal people are actually buying and talking about, and that’s through a ton of data that Lyst compiles and analyzes. The Lyst Index is a quarterly report of what’s hot in fashion, and every 3 months (and yearly), Lyst pulls data metrics from every corner of the web to help make sense of the current market. The information is pulled from actual sales numbers, Google searches, and other important markers such as brand and product callouts on social media platforms such as TikTok and Instagram.
Lyst’s first report of 2023 for Q1 is in, and we’ve got the scoop.
Prada Group Takes the Reigns
When it comes to a popularity contest, last quarter it was all in the family, with Prada and Miu Miu taking the top two spots respectively for the most popular brands. Both brands had a great year financially, and while searches for Prada were up 22%, Miu Miu also shows no signs of slowing down, climbing to its highest rank since the Lyst Index began. The data points to a jump thanks in part to the popularity of the new Pocket Bag.
Other notable mentions include Bottega Veneta, staying strong at number 6 following the huge release of the Andiamo bag in Q1, and Loewe, which jumped two spots to number 5 following its buzzed-about SS23 runway show and Rihanna‘s custom Super Bowl look.
An Unlikely It-Bag
When it comes to products, two hot bags made the top 10 in Q1, with the stand out being an inconceivable It-bag. Retailing at just $20, Uniqlo’s Round Shoulder Bag takes the top spot. Its popularity happened almost overnight, with this bag popping up IRL and online. Available in 8 colors, including some spring-ready hues, it is the most discussed (and purchased) item of 2023 so far, which is no easy feat! Alaïa’s Le Coeur Bag also popped up on the list, which is unsurprising given its ubiquity during fashion month. Given the tumultuous nature of trends and the ability of a product to go viral, it’s clear that what’s in always has the possibility to surprise us. Read the full report here.