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Cartier Taps Lily Collins for its Bags Again

The jewelry brand's focus on bags expands

Emily in Paris checked all the boxes of my typical easy, rom-com-style drama show, but for some reason, I was a holdout for the first two seasons. Then season 3 dropped, and I binged all three seasons quickly and found myself a convert. One reason I love the show is the fashion – it’s both overly clichè as an American in Paris and gives us some early over-the-top Sex and the City-like outfit fun. And, of course, a wide array of bags!

Side note, if you want to revisit the bags the cast has carried on the show – we have all the Chanel bags here.

Lily Collins has been a brand ambassador for several brands over the years, but her latest excites me most. Cartier tapped Lily Collins again (after multiple successful campaigns) for a whimsical look at the Panthère de Cartier and C de Cartier Handbag lines set in Paris.

While Cartier jewelry and watches are what most of us know the brand best for, jewelry companies expanding their bag lines seems to be a priority.

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Jewel Like Adornments

I believe now is the ideal time for brands like Cartier to push into the handbag world; with so much bag noise, having something equally luxurious but more under the radar is exciting and new.

My bag of choice is the Cartier C de Cartier East West Bag (filled with carbs, obviously). The simple but recognizable Cartier logo sits pretty on the front of the bag, and it feels like an if you know, you know kind of bag.

Lily Collins also sports the Panthère de Cartier Bag, which showcases beautiful leather with curved embossing alongside the signature Cartier panther motif with a golden and black enamel-finish clasp.

These shots are staged, but less staged in feeling, and make me excited for my guilty pleasure show to return while checking out the bags that will make an appearance. Bravo to Cartier for making these two lines of bags feel fun!

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CARTIER C DE East-West Bag in Black
$3,600 via Cartier
SHOP
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CARTIER C DE East-West Bag in Red
$3,600 via Cartier
SHOP
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CARTIER Panthère de Cartier Mini Chain Bag
$2,950 via Cartier
SHOP
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CARTIER Panthère de Cartier Small Chain Bag
$4,000 via Cartier
SHOP
download 3
CARTIER Panthère de Cartier Mini Handle Bag
$3,800 via Cartier
SHOP

Images via Cartier

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Paris
Paris
1 month ago

I wish they would remove the “C” since it’s too Coach-like. Also, it would make their bags fall more into the “quiet luxury” category.

I-HATE-elitists
I-HATE-elitists
1 month ago
Reply to  Paris

Why does everyone turn up their snobbish nose here and SH IT on Coach?? What if it looked more like a Hermès bag, would anyone complain about the similarly then??

Passerine
Passerine
1 month ago
Reply to  Paris

Exactly. Until I read the headline, I assumed she was a new Coach spokesperson.

Jaime
Jaime
1 month ago

I see a Coach bag, Gucci Marmont, Celine Triomphe shoulder bag…with a Chloe emblem. I have no doubt the leather is nice but these bags look like copies/dupes.

James
James
1 month ago
Reply to  Jaime

and a bit of (straight rival) bvlgari

nyac12
nyac12
1 month ago

cute bags but hiring emily in paris makes it gauche

Jennifer
Jennifer
1 month ago

Love the emerald green mini chain bag!

Susan
Susan
1 month ago

This is everything.

Sarah
Sarah
1 month ago

Over the years, I have admired several Cartier designs. In fact, Cartier C de Cartier is probably my favourite bag design ever, from any brand! However, Cartier LEATHER QUALITY has, to me at least, always felt really, really poor. So I have never bought one.

Sarah
Sarah
1 month ago
Reply to  Sarah

But maybe the leather quality has improved in recent years?

Thehoneybug
Thehoneybug
1 month ago

I love this! It’s such a fun campaign

Mara5
Mara5
1 month ago

Ohhh I love these bags!!