Miu Miu

Miu Miu’s Holiday Campaign Showcases Sparkles, House Icons and More

Shine on this season...

Ever since the big viral mini-skirt moment of 2022, Miu Miu has been the talk of the fashion crowd. What at first seemed like a moment became a movement, and though 2022 put Miu Miu back on the map, 2023 has most definitely been the year of Miu Miu.

This year brought with it a fresh perspective on some of Miu Miu’s most symbolic House motifs. Miuccia Prada, Miu Miu’s namesake designer, continues to explore what it means to be a Miu Miu girl in the modern age. However, each collection still manages to feel like the Miu Miu of yesteryear, with a modern finish.

This season, the House finishes the year of Miu Miu with a stunning, sparkling campaign starring English actor Emma Corrin. A sense of intimacy, a hint of elegance, and an undeniable charm set the scene, highlighting brand signatures like Miu Miu Matelassé.

The brand occupies a private home for this campaign, allowing viewers to interpret the images in a myriad of ways.

A Refined Elegance

Portraying an air of refined elegance and opulence typically associated with the holiday season. Ready-to-wear offers a glam take of layering, with Miu Miu’s now-iconic innerwear peeking out from underneath crystal mini-skirts and matching cardigans. Tactile velvet is juxtaposed with crystal buttons, and a glossed leather mini-bag in this season’s most eye-catching hue is the perfect compliment.

Fan favorites like the Miu Wander and the Arcadie bag offer a hint of classic Miu Miu, while a caged crystal mini bag offers a hint of novelty. Speaking of novelty, this holiday season also sees a collaboration with Marshall, and these fun, Polaroid cameras with branded web camera straps can be seen alongside the holiday collection.

View the campaign images below and discover more via Miu Miu.

Miu Miu Holiday 2023 Campaign 3

Miu Miu Holiday 2023 Campaign 4

Miu Miu Holiday 2023 Campaign 5

Miu Miu Holiday 2023 Campaign 2

Miu Miu Holiday 2023 Campaign

Miu Miu Holiday 2023 Campaign 6

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stylequake
stylequake
7 months ago

Someone please help her off the floor <3

Natalie
Natalie
7 months ago
Reply to  stylequake

Yes! Could it be any less appealing? It doesn’t motivate me to buy!

Passerine
Passerine
7 months ago
Reply to  stylequake

Yes, this campaign has zero holiday vibe and 100 percent hangover vibe. Co-sponsored by AA?

joyeux
joyeux
7 months ago

just a heads up that Emma Corrin is nonbinary and uses they/them pronouns.

Aspen
Aspen
7 months ago

It’s giving “Le Petit Prince” with a hint of substance abuse.