Miu Miu

Miu Miu’s New House Icons Take Center Stage in Its Fall 2023 Ad Campaign

A new House staple sits alongside stars such as Amelia Gray Hamlin, Mia Goth, Zaya Wade and more

The Miu Miu momentum continues this fall, and we are here for it.

While some brands focus on newness, it is all about familiarity at Miu Miu. Each collection feels modern and designed for the now, but at the core, it still stays true to Miu Miu’s most important House staples. For Fall 2023, that theme of familiarity continues.

House Staples at the Forefront

Youthful and energetic, this collection is all about staple pieces that can be worn in new and exciting ways. Its youthful energy is infectious, and it’s finished with a hint of elegance. Oozing the Miu Miu feel we know and love, this collection will make you want to be a Miu Miu girl.

This week, the brand launches its Miu Miu Fall/Winter 2023 Advertising Campaign, which features an array of stars, all of who ooze the Miu Miu spirit. Shot by photographer Zoë Ghertner, the images include the likes of Zaya Wade, Amelia Gray Hamlin, Mia Goth, Ethel Cain, and more. Meant to occupy a transient space between real-time and time to come, the images are photographed in varying shades of gray, featuring staple pieces from the fall collection. Bags include the new Arcadie Bag in smooth leather and Miu Miu’s iconic Matelassé alongside other pieces from the Fall 2023 runway.

View the campaign below and discover the Fall 2023 collection now via Miu Miu.


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Irene Mitalas
Irene Mitalas
10 months ago

Is the idea to rehash styles from 25 years ago that people forgot about or are too young to remember, and pass it off as innovative?
Guess it’s working