Emily Ratajkowski Fronts Gucci’s Latest Campaign Celebrating Its Timeless Monogram

Emily Ratajkowski is in her logo era. The American model, actress, author, activist, designer, and mom stars in Gucci‘s latest campaign, celebrating its classic Monogram.

The campaign tells a story, melding together moments in time from special ones to the more mundane. Chic car rides meet beachy strolls—city crows juxtapose the east and calm of the beach at night. These curated moments all take place in Cannes and are threaded together by GG Monogram.

Furthermore, the campaign is an ode to Gucci’s humble beginnings, and it centers around Gucci’s newest icon, the Giglio, which is a tribute to the House’s heritage roots. It’s named Giglio after the Italian word for lily and is both an ode to Gucci’s archives and the city of Florence.

What’s In a Logo?

Furthering its homage, as Gucci inevitably looks to the future ahead of its next chapter, the campaign also showcases Gucci Ophidia in a new light. The Ophidia line, which has been a mainstay within the Gucci lineup since it was introduced by Alessandro Michele in 2018, is reinvigorated this season.

The line draws upon Gucci’s past as well, pulling from archival silhouettes from the late 1970s. The campaign introduces a new silhouette to the Ophidia family, the Mini GG Duffle bag. Now available for pre-order, it is a miniature revival of the House’s signature duffle bag.

A Monogram piece for every season of life, the campaign further highlights the timeless elegance of one of the House’s most classic motifs. View more from the story below and shop the full Monogram selection via Gucci.