Miu Miu’s momentum shows absolutely no signs of slowing down.
From Lucy Hale and Rita Ora to Emily Ratajakowski, not to mention influencers and everyday handbag lovers alike, all are embracing the Miu Miu movement. Cleverly named after its big sister, Prada, Miu Miu’s popularity has been on the rise this year, and for a good reason. Its fun, playful aesthetic and undeniable Y2K vibe makes it prime for a massive comeback (though really, Miu Miu never left).
The Focus on a House Staple
While Miu Miu’s heritage doesn’t run quite as deep as Prada’s, it still has signifiers that are as synonymous with the brand as the triangle is to Prada. In the last few seasons, there has been a major push towards Matelassé, which is a staple for the House of Miu Miu. And while other brands have tried their hand at quilted leather or Matelassé, no one does it quite like Miu Miu.
Earlier this year, the brand released the Wander bag, in nylon first, then leather, and immediately it was clear; Matelassé is a major focus once again. While the Wander explores the identity of Miu Miu, the brand also focuses on staples that are the core of its DNA.
Enter; the Bauletto bag.
An Elegant Allure
The Bauletto bag is one of those rare silhouettes that continues to feel both fresh and relevant. This season, it’s given new life in sporty, summer-ready colors that will take you to the courts and beyond. Its mini size feels youthful and fun, compact, yet functional with an elegant allure no matter the occasion.
While that viral Miu Miu mini skirt is responsible for a large part of the brand’s increased visibility, its style and uniqueness truly delight. Available in four colors, the Miu Miu Bauletto, is available online and in-store now.