While we wait to see what’s next when Loewe‘s new co-creative directors, Jack McCollough and Lazaro Hernandez, make their debut for Spring 2026, the last of Jonathan Anderson’s Loewe is slowly dropping.
Today, we’re taking a look at Loewe’s latest because new campaign images just dropped, offering us a first look at its Pre-Fall 2025 collection, which will be released later this month.
Focusing on Loewe’s ever-evolving study of character, Pre-Fall’s campaign, which was lensed by Gray Sorrenti, offers a more candid take on this character study.
Images capture Brand Ambassador Yang Mi alongside actors Greta Lee, Josh O’Connor, and Stéphane Bak. Candid poses are captured in everyday environments, offering a juxtaposition of the outfits worn.
New Season, New Loewe Bags
Of course, the standout pieces are the bags. From favorites like the Puzzle bag, which sees an exciting update to Loewe’s latest House icon, the Madrid, and a new bag in town, there is plenty to see.
Few bags are as iconic in the handbag world as Jonatan Anderson’s Loewe Puzzle Bag. It is as synonymous to the House of Loewe as the Anagram logo. Every brand has a signifier; for Loewe, it’s the Puzzle bag.
The Featherlight Puzzle is back for Pre-Fall 2025, shown in varying colors. It remains an integral part of the Loewe lineup. New for Pre-Fall 2025 is a buckled-up version of the iconic Puzzle bag. Shown in black, a chic belted strap adds a hint of chic edge to the classic Puzzle silhouette, and we are obsessed!
The Loewe Ola Bag Shines for Pre-Fall 2025
The Madrid bag continues to be a push for the House this season, shown in varying colors in both still life and portrait imagery from within the campaign. Returning this season is the Amazona 23 cropped, which shines in its on-trend east/west silhouette and fall-esque plaid body.
If you’re looking for newness, there’s the Ola bag in buttery soft leather. First making its debut earlier this year in raffia as part of the 2025 Paula’s Ibiza collection, the Ola is defined by its curved lines, flowing leather flap, and mixed-media donut chain.
Fall 2025 pre-collection will launch on Loewe.com and in stores on May 29th. Discover more below.
Images courtesy of Loewe
Wow the Ola bag will be a best seller. Nobody say anything about Amazona and Miu Miu. The first one is older than Italian desing.
Very little trademark elegance in these.