Now with two runway shows under their belt and several collections in, Jack McCollough and Lazaro Hernandez have quickly proven to be the perfect pair to spearhead Loewe’s next chapter.
While many creative directors spend years trying to solidify their vision for a heritage house, McCollough and Hernandez have boldly done so in just a few seasons, expertly marrying Loewe’s heritage and iconic brand DNA with their own distinct aesthetic.
The Next Chapter of Loewe Accessories
A defining theme of McCollough and Hernandez’s Loewe has been a more refined take on American sportswear, with the brand’s new bag debut—the reimagined Loewe Amazona 180—at the center of it all.
Still, the duo continues to expand on the foundation laid at their Loewe Spring 2026 debut, and the latest collection offers a deeper look at the next era of Loewe’s leather goods. Joining icons like the Amazona, Flamenco, and Puzzle is the Scarf Bag, a slouchy carryall that is equal parts whimsical and sculptural.
Introducing the Loewe Scarf Bag
The innovative design is formed by two leather panels tied together with a knotted detail. Inspired by a knotted scarf, the bag is also undeniably reminiscent of bunny ears, lending a quirky, whimsical touch that feels very in line with McCollough and Hernandez’s Loewe. Further enhancing the bag’s appeal is its versatility—it can be carried tucked under the arm or worn over the shoulder with its adjustable strap.
Arriving in two sizes—mini and medium—as well as a backpack silhouette, the bag’s simple yet distinct shape is further accentuated by Loewe’s signature Anagram Pebble. Color options include neutrals and a bright, sunny yellow. Discover more via Loewe.
Kind of reminds me of a bunny…or a bug!🤣
I like it but it would be a lot better without the big LOEWE stamp on the front.
I think it’s quite a quiet luxury. It’s not a monogram nor do you see shrill prints. Only the logo in gold or silver. It’s as if you were saying that Hermes removed its logo from the Birkin.
I do think these fun bags at premium price points are not for most people. For this particular design, I’d rather just take a scarf and tie knots myself. East Asian people have been doing it since time immemorial.