Handbag History    Loewe

Celebrating 10 Years of the Loewe Puzzle Bag

Classic status, granted.

Introduced in 2014, the Loewe Puzzle Bag was then-new Creative Director Jonathon Anderson’s first bag for the storied leather goods house. The Puzzle marked a new chapter for Loewe in more ways than one because it was also the first time the house had introduced a new bag shape in general.

Known for its classics (think the Amazona, Flamenco, etc.) Loewe’s handbag silhouettes are classics but modern at the same time, remaining integral to its brand DNA. The Puzzle had to be a show-stopper, yes, but it also had to have staying power.

And stay it has, remaining part of the Loewe lineup for an entire decade—a huge milestone in the luxury handbag world.

Loewe Puzzle Bag
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The Puzzle’s Hobo version debuted in 2021

Fluidity in Fashion

Celebrated by Loewe lovers and fashion fans in the know, the Puzzle bag stood out thanks to its innovative design and origami-inspired shape. Making the puzzle bag requires immense attention to detail. It is composed of 75 pieces of leather, and it takes nearly ten hours to make a single bag.

Its shape is bold. Modern and contemporary. Masculine, but feminine.

Speaking of masculine, it was originally launched as a men’s bag, but its gender fluidity speaks to Anderson’s innovative and revolutionary design spirit. Ten years ago, most designers were designing with little crossover when it came to womenswear and menswear. That fusion has, in large part, defined Anderson’s work at Loewe.

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A Puzzle for All

Aesthetic aside, the Puzzle remains a beloved favorite thanks to its functionality and craftsmanship. When it comes to size, the original has always been a go-to, thanks to its roomy interior, and over the last decade, the brand has released countless iterations of the Puzzle Bag, offering a size and shape to suit all.

Craft is at the heart of Anderson’s work at Loewe, which has remained true since his first bag design for the house was released. That exact attention to detail and precision is the final piece of the puzzle (no pun intended), allowing this new house classic to remain such a staple.

The Puzzle has been reinvented time and time again, and with each new version and collaboration, fans fall further and further in love with the Puzzle Bag.

Happy 10 years to the Puzzle, and here’s to another 10 more! Shop the Loewe Puzzle family via Loewe.

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In 2023, the Puzzle Fold Tote joined the Puzzle family.
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