Early last week, Gucci presented its latest collection with Los Angeles as its backdrop. Creative Director Alessandro Michele chose LA and its iconic Hollywood Boulevard in part thanks to the legacy of his own mother and the worship of beauty she passed down.

“Hollywood is, after all, a Greek temple populated by pagan divinities. Here actors and actresses are acknowledged as heroes of the myth: hybrid creatures with the power to hold divine transcendence and mortal existence at the same time, both the imaginary and the real.” – Alessandro Michele

And with the iconic Walk of Fame as the backdrop for the Gucci Love Parade collection, Hollywood icons took the place of some of the models, and a star-studded cast appeared draped in new Gucci. Jared Leto, Macaulay Culkin, and Jodie Turner-Smith, to name a few, were seen wearing Gucci Love Parade in further celebration of the House’s centennial year. Feminine fabrics like lace and faux fur explore the object of desire and are juxtaposed with masculine shapes like tailored suits.

As for the bags, there were plenty to see, like the brand’s classic bamboo bags (including the Diana), the Jackie 1961 and more. A continued focus on the House’s storied history is presented in Gucci Love Parade, like the resurgence of an archival messenger from 1971. You’ll also notice the appearance of Gucci’s old GG logo, a direct revival from the archives, and further cementing this mix of new and old. Take a look below at bags from Gucci Love Parade.

Photos courtesy of Gucci.

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Candee
Candee
18 days ago

What is the purpose of the silver chain in 1 and 4?

CDa
CDa
16 days ago
Reply to  Candee

functional accents

ILP
ILP
18 days ago

I like the interlocking GGs as links in chain straps. YSL has already done this but the round GGs work really well.

Slim
Slim
18 days ago

Love them!

psny15
psny15
18 days ago

I’m surprised but I like many of these bags💥

ILP
ILP
18 days ago

The gold GGs are on the flap are too big and garish. The large GGs worked on the Soho line because it was tonal and raised, not flashy.

Deliah Boerleider
Deliah Boerleider
18 days ago

Love everything. I’m a big Gucci fan

AMCA
AMCA
18 days ago

Living for that huge Diana bag! Hopefully a plain version comes out without the dragon

daunaisvintage
daunaisvintage
18 days ago

These are all just modern remakes of vintage Gucci designs. Circa 1950s-1980s.

daunaisvintage
daunaisvintage
18 days ago

The ones with the big interlocking GG circles are called “Blondies”.

Cookie
Cookie
18 days ago

The big GG logo on these bags just reminded me of CD logo on Montaigne 30

Yazi
Yazi
18 days ago

These are lovely and very wearable.

Christine Kofman
Christine Kofman
17 days ago

That orange (camel?) bag with the red/green stripe is perfection. I don’t even wear that style bag and I’m seriously coveting it.

Ultimatepaola
Ultimatepaola
17 days ago

Totally!

Sharon, Siekdesign
Sharon, Siekdesign
17 days ago

I own the original brown but I have it in navy blue. Itwas bought in the late 1970’s or early 80’s.
The handle is not the ones shown.
The bag was costly to begin with. I never wear it. It is in amazing condition. I still have it in the original box.
It was stunning when I bought it and still is.looks interesting with the new wide strap. Are these straps actually Gucci?

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