Prada’s fall 2024 collection by Miuccia Prada and Raf Simons starts a conversation, focusing on the idea that our clothes offer an exchange of ideas and creativity. This season, the conversation provides a link between past and present.
That dialogue is further explored in the House’s fall 2024 ad campaign, which embraces human interaction and the creativity that comes with it—two things that remain at the core of Prada’s ethos. That creative exchange and connectivity fuels Miuccia Prada and Raf Simons.
The images mirror the same sentiments, starring a cast including Hunter Schafer, Letitia Wright, Yili Ma, and more. Lensed by photographer Willy Vanderperre, the photographs capture stolen moments and a realness that comes only from shooting unrehearsed interactions between friends.
The campaign, which is titled “Now That We’re Here,” also includes scripted chats written by American filmmaker Miranda July. Extending into reality, July also wrote a series of conversation cards to coincide with the campaign, proposing topics meant to be discussed amongst friends.
Icons Meet for Fall 2024
The simplicity and informality of the images bring out a sense of relatability. Amidst the conversation sit some of Prada’s icons like the fan-favorite Arqué and a new House staple, the Buckle Bag. A new shape also debuts this season, the Aimée, which embodies the exact link between past and present at this collection’s core.
View the campaign images below and discover more via Prada.
images courtesy of Prada
The amount of nonsense in this blog post is outstanding.
Purseblog needs better writers. Even AI can write better content than this. Sorry but this post is particularly mediocre.
I love that these models are actually smiling and acting like they enjoy day to day life! Much better than the solemn models slinking down a catwalk
I always felt that models didn’t smile so the focus would be on the product and not them. However, they also looked bored as hell. Anyway, seeing models enjoying themselves, to me, makes the clothes more attractive and appealing even if I can’t afford to buy them, if that makes sense.
Wow, phones with cords used as a metaphor for connectivity! The three photo/concepts at top are refreshingly different from the rest of fashion images.
I guess this is creative but also a little weird. In the first photo you have somebody in a full length wool coat sitting next to someone in a sleeveless dress. Either one of them will be hot or the other one cold. 🙂 Also, in the second to last photo (on the left), couldn’t someone have told the guy how you actually hold a corded phone? And to put a realistic touch in those photos, the guy in the last photo should be sitting on the top step of a basement staircase, with the basement door closed so Mom and Dad can’t hear what he’s saying to his buddies or his girlfriend/boyfriend.
“Couldn’t someone have told the guy how you actually hold a corded phone” made me LOL! Either he doesn’t know or he’s yelling at the person on the other end, but regardless it looks silly. 😊 (I know that I’m dating myself, but when I was a kid we shared a party line with 4-5 other families. It was fun to pick up the phone & listen to them talk, but they always knew and said “Please hang up; we’re talking”). 😉
The gents are dapper but the ladies outfits are unattractive for these beautiful vivacious models