When Maximilian Davis took over the helm of Ferragamo, a new era of the brand immediately began. New Ferragamo was here.
Now, seasons in, Davis continues to create a dialogue between our clothes and our lives, exploring Ferragamo’s rich history and heritage through a new, more modern lens. Davis has consistently been able to strike a perfect balance between the old and the new, looking back to specific eras in history for inspiration.
This season, Davis continues his study of dance and how it seamlessly interjects with fashion. Following his ballet-inspired Spring 2025 collection, Davis switches gears this season, researching expressionist choreography, particularly German Tanztheater, which dates back to the 1920s and later saw a resurgence in the 1980s.
An Expression of Movement
Like Salvatore Ferragamo himself, the movement and expression rooted in dance continue to play a major role in Davis’ design process. While this season’s ready-to-wear is less literal, it plays with the idea of liberation and self-expression. Clothing once again creates a dialogue designed to convey emotion.
Slinky silk dresses with lace appliqués juxtapose beautifully with the utilitarian leathers and tailoring seen throughout; both are nods to the eras that inspired Davis this season. If you look closely, you’ll see more distinct references to the off-duty dancer uniform, like leggings and bodysuits crafted of knit jersey.
The Bags of Ferragamo Fall 2025
As for the bags, this season, it was all about Ferragamo’s iconic Hug bag, which appeared on the runway in many forms. Season after season, it proves to be a staple for the House, and this season, it is shown cradled as an oversized pouch, doubled and reimagined as a belted bag, and given a cargo-like makeover with dual zips and front pockets.
This collection, like his past, plays with the details like evening bags dressed in feathers. Elsewhere, the new Ferragamo Soft bag is trimmed with soft fur, playing on the use of fur throughout the collection overall. View more from the runway below.
Images courtesy of Ferragamo
It’s overdesigned and already over.
I loved it-he’s done a great job of keeping the old with the new.