It feels like just yesterday that we were recapping all of the bags spotted during the Spring 2024 fashion month season. However, that was, in fact, four months ago already, and what we saw on the runways will slowly be popping up in stores over the next couple of months.
You know what that means, don’t you?
Another fashion month season is on the horizon.
While we have pretty good indicators of what is or will be trending, thanks to the inspiration (and fashion data) from the previous season, we often look to the street style set to see what people are actually wearing. Trends are made by the masses who adopt them, taking what was shown by designers and adapting them IRL.
When it comes to the bags, it’s a no-brainer that the carryalls seen outside of the shows mimic what the masses are loving, buying, and carrying. Think of the ubiquity of Bottega Veneta and Loewe, not to mention the Prada Cleo in recent seasons.
What’s to Come
As the trend towards quieter luxury pieces forges on this season, paired with the return of big bags AND the continued obsession with massive pouches for daytime wear, one bag is ready to shine: the Ferragamo Hug.
Introduced for Fall 2023, the Hug is defined by its curved shape and folded side panels, which mimic a hug. While we did see a bit of the Hug Bag during last season, this season, it’s destined to be the star of the show.
Already a favorite of stars like Lori Harvey, Tracee Ellis Ross, and Kylie Jenner, street style stars, fashion editors, and more will most certainly be next on the list. My fashion sixth sense believes the pouch version will be the Hug of choice.
A Modern Ode to the Past
The Ferragamo Hug Bag is the perfect example of a modern but timeless. While the design feels simple at first glance, the details make the bag, like the straps that are complete with Ferragamo’s historic Gancini—the perfect combination of contemporary and classic.
The Hug stays true to the core DNA of Ferragmo, an ode to the past and its widely-known commitment to craftsmanship, while simultaneously feeling relevant for today’s fashion thanks to its minimal branding and luxe appeal. It will fit your phone and anything else you might need to get you from place to place (or, as we’re predicting, show to show).
