Prior to 2018, Bottega Veneta was viewed as somewhat of a luxury sleeper brand, known for its timeless designs and tried-and-true classics. Then, BV’s parent company Kering aimed to modernize and brought on a younger, fresher face, who also happened to be a protégé of none other than Phoebe Philo. Almost instantly, a #NewBottega was introduced under the creative direction of Daniel Lee, bringing in a fresh subset of consumers looking for something cool and modern but still possessing that refined, elegant essence. There’s no better time to buy a Bottega, and if you’re on the fence, we’re exploring 5 reasons why you should.

Trendy, But Still Timeless

At the core of Bottega Veneta is a heritage and storied craftsmanship that is unparalleled. Lee has consistently produced handbag hit after handbag hit for Bottega Veneta, focusing on innovation and avant-garde shapes while reinventing classic house codes. However, though he has modernized Bottega Veneta, there is still a continued focus on its refined ethos versus a play on hype-y logomania and other in-your-face trends. Simply put, BV bags are of the moment but still have the power to remain timeless.

Bottega Veneta Cabat Bag
via Bottega Veneta

Color, Color, Color!

Bottega Veneta produces an almost unparalleled range of colors. In fact, the last brand known for this that comes to mind is Balenciaga. And while the brand, of course, offers neutral tones and more understated hues, the wide variety of colors in the Bottega lineup knows no bounds. Not only are there a plethora of options, but the leathers pick up the color so incredibly well. At the moment, few other brands are pioneering color trends like Bottega Veneta. I never dreamed of owning a bright green bag or a pretty purple until looking at the many colors of the Bottega Veneta rainbow.

There’s a Shape or Silhouette for Everyone

Daniel Lee’s eye for detail paired with his ability to play with proportions has worked season after season. While he focuses on avant-garde shapes and the exploration of new silhouettes, he’s also refined the classics. There is the perfect shaped or sized bag for everyone. Love a hobo? The Jodie is for you. What about a go-everywhere crossbody? Try the Cassette. Big bags more your thing? Opt for an Arco tote.

Bottega Veneta Jodie
via Bottega Veneta

Those Who Know, Know, but They Can Still Fly Under-the-Radar

The Hermès Birkin, Chanel’s CC logo, and Louis Vuitton’s iconic Monogram canvas all have something in common; they are not only ubiquitous with the brand, but they are recognizable all over the world, regardless of if you’re a luxury fashion lover or not. However, one thing that Bottega Veneta still has the power to do is fly under the radar. While most luxury lovers know the brand, it isn’t necessarily a brand that everyone would instantly recognize. Devoid of garish logos, BV still has the power to remain an “if you know, you know” bag brand.

Bottega Veneta Cradle Bag
via Bottega Veneta

Daniel Lee is an Accessory Genius

This almost goes without saying, but Daniel Lee is an accessory genius in his own right. His innovation has impacted the handbag world in countless ways, and Lee himself is single-handedly responsible for so many of the accessory world’s current trends, so why not buy into the creator of them? Not to mention, it would be remiss not to mention that there will come a day when Lee moves on, but you’ll forever own a piece of this time in modern handbag history.

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Jasmine
Jasmine
1 month ago

Love the padded cassette bag but held off from buying it cos I wish it had a lining of some kind. For that price, I was hoping it would.

JaimeG
JaimeG
1 month ago

Fun article – didn’t need an excuse as I keep gravitating towards BV. My bank account tells me to stop. 🙂

Carolina
Carolina
1 month ago

bottega is truly the best for a fun bag that’s lowkey at the same time! perfect for times when you don’t necessarily want a flashy bag. love!

psny15
psny15
1 month ago

I prefer the original size of the bottega intrecciato which they are doing less and less to modernize sent update the brand – the new stuff is fun but not something I would buy per say

love corgis
love corgis
1 month ago
Reply to  psny15

It’s per se.

JaimeG
JaimeG
1 month ago
Reply to  psny15

I get your perspective as a true purse lover…you know the origins of Bottega. I have purses from the Old Bottega and New Bottega…always loved the intrecciato.

Caryn
Caryn
1 month ago

I prefer the original Bottega as well.
Have been collecting them for years.
They never go out of style!

fashionablelena
fashionablelena
1 month ago

I’ve always liked the colors, but I’m not a weave person. I try, but even the current offerings still look granny-ish to me.

pinksky777
pinksky777
1 month ago

This whole article is just saying what I’ve been saying on the forum for the past three years… Also, very predictable with Claire’s report that came out recently. Anyone who says new Bottega bags are just trendy is probably 50 and over and has zero taste and appreciation for cool/unique innovations.

Last edited 1 month ago by pinksky777
jeune_fille
jeune_fille
1 month ago
Reply to  pinksky777

It is trendy … look at Instagram, you’re like a broken record with your ageist comment. You should just retire from the internet and put yourself inside your Pouch lol. Your so called Bottega will be forgotten when Philo releases her new stuff. There is no unique innovation with the new Bottega, Loewe did it before.

pinksky777
pinksky777
1 month ago
Reply to  jeune_fille

All my info is from credible sources AND articles a from Claire’s and you know VOGUE… just to name a couple. But also just curious, how does it feel to be so jealous and miserable of a human being? Your probably just an old bitter woman who’s “taste” is elegant or something basic like that. You wouldn’t know style if it bit you in the face. It’s a good thing I don’t know you irl. Peace out ✌🏻

Last edited 1 month ago by pinksky777
jeune_fille
jeune_fille
1 month ago
Reply to  pinksky777

Oh puuhleease…. How can I be jealous of you or your taste (or the lack thereof). You are trying to make your statement as an opinion but it is blatant discrimination. You keep on mentioning 50-year old women as old and tasteless. FYI, JLo is 52 and I will bet my whole collection of designer clothes handbag and shoes that she looks light years better than you! LOL.
I agree, good thing I dont know you IRL, you know what.. I think you’re an ugly, fat, 30-something woman. You should just refrain from making ageist comment. Or else, you will keep embarrassing yourself.

Charlotte
Charlotte
1 month ago
Reply to  pinksky777

Do you realize how ageist your comment reads? Women 50+ can and do enjoy “cool/unique innovations”, but you also need to recognize that taste is subjective.You love a certain style/brand, as perceived from reading your comments about BV, but it doesn’t mean that your interests are bette/worse than other women. You categorically lump an entire group of women into a restricted group for which they don’t belong. If you expand your horizons you’ll recognize that differences and preferences are not necessarily age related.

jeune_fille
jeune_fille
1 month ago
Reply to  Charlotte

If you read post in the forum, she’s always like that pure ad hominem, no substance. Tacky, trashy, trendy. That’s how I would describe her and her new Bottega lol.

Sandy
Sandy
1 month ago
Reply to  pinksky777

Wow! There are a lot of very stylish, fashion forward people that are 50 and older. What a ridiculous thing to say. We all have preferences, we do not need to like something because it is currently popular.

jeune_fille
jeune_fille
1 month ago

These are all ugly bags. Im sorry, but these are not timeless.

Samantha V
Samantha V
1 month ago

I love the colors of Bottega Veneta and the leather seems so incredibly lush. However, I do want to see the longevity and staying power of the bags just for the fact that they are very expensive. If they were a little less I would buy one now, but I tend to look to Loewe for understated as the price point is a bit better even if the leather is not as amazing. That being said I hope to own a Bottega some point soon. I just want to know if I can wait and get one for infinitely less. My mom bought me a Dior Gaucho bag when I was a teenager and that thing cost $2600 and now it’s $600. I love it, but I rather would have gotten a Chanel flap for the investment purposes. I do see padded cassettes sell on The RealReal for around $2500, therefore they don’t hold their value as well as some other brands, but people should buy what they like.

Evergreen602
Evergreen602
1 month ago

I love old and new Bottega, and also own the Raisin Jodie pictured above. I would not call all of Daniel Lee’s designs timeless, but there are a few that I think will stand the test of time. Hence, I own the Jodie above and a couple of mini Pouches. Many of his designs seem flashy for Bottega Veneta. I think part of the brand’s identity is understated luxury. However, I enjoy Daniel Lee’s designs for a pop of color and weekend/evening occasions. And I also believe new Bottega is still somewhat under the radar. It’s more of an “if you know, you know” brand recognized mostly by those who already follow the brand or designer fashion in general.

That said, I still gravitate towards Tomas Maier pieces on the secondary market. I only wish I had discovered Bottega Veneta about 10 years earlier. There are some pieces I missed out on, so I am patiently waiting for them on the preloved sites!

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