Founded by gifted leathermaker Enrique Loewe Roessberg in Madrid, Spain, in 1846, LOEWE is one of the world’s most celebrated leathermakers. With unmatched expertise thanks to its attention to detail and rich history (it is one of Europe’s oldest leather Houses), the brand has quietly crept to the top with no signs of slowing down. And, despite its unparalleled reputation, Loewe has somehow remained an under-the-radar choice for in-the-know fashion lovers.
Helmed by the creative powerhouse Jonathan Anderson, who joined the House in 2013, there is no better time to buy a Loewe bag. Below we’re exploring five reasons why now is the time to discover the Loewe love.
Classic Meets Contemporary
Jonathan Anderson joined the House in 2013, bringing new life to the storied brand and allowing the brand to receive the attention and recognition it deserves. However, unlike other young designers hired to shake up a historic House, Anderson had no plans to modernize with a complete overhaul. Instead, he quickly embraced the brand’s storied DNA, preserving Loewe’s history but offering it through a new lens. The result is an array of shapes and silhouettes that feel fresh and modern but will remain a cornerstone of your wardrobe for years to come, a tricky balance to strike.
You’ll Stand Out from the Crowd
Some brands are ubiquitous without much merit, and others, like Loewe, seem to fly under the radar despite their reputation. While Loewe bags command attention thanks to their impeccable quality and unique shapes, they’re not overwhelmingly omnipresent. If you pay attention and look out for them, you will spot Loewe bags IRL, but owning one is like being part of a secret fashion club. Speaking from personal experience, few bags are as much as a conversation starter as Loewe’s.
The Brand is Really Just So Good Right Now
And it keeps getting better. Loewe has indeed been going through a bit of a renaissance over the last few years, but the last couple of seasons, particularly, have cemented its reawakening. If you talk to any fashion editor or critic, they’re likely to echo the same sentiment: everything Loewe is doing right now is so good. Each season, from new shapes to refreshed versions of some of its most popular bags, brings a new cohort of bags to lust over.
A Taste of the Rainbow
Loewe’s range of color offerings is vast, and only a couple of other brands offer or have offered as much variety as Loewe. The brand’s Puzzle Hobo, for example, comes in 18 (yes, 18!) different colors. Because of the quality of leather Loewe uses, each hue is executed beautifully with the perfect amount of saturation, no matter if it’s a bold bright, or a muted pastel. There are so many options to pick from, and while you can opt for black, brown, or grey, color is, in part, what makes the brand’s bags really stand out.
They Are Closet Staples You’ll Never Want to Part With
While Loewe doesn’t hold its value as well as other brands, owning a Loewe bag is a wise investment in its own way. The shapes are often classic enough that they will never go out of style (like the emblematic Flamenco Bag, the Puzzle, which is now synonymous with the House, or the Amazona). With unsurpassed quality and a wide variety of shapes and sizes to pick from, you can be sure these bags will last for years (and even generations) to come.
