I’ve never been one for embroidery in any form or context – it almost always manages to look too cheap or too twee or too bohemian for me, and the fact that it almost always features floral motifs doesn’t help. I’m also historically not much of a fan of Fendi, despite the fact that I’ve championed several of their bags recently. Conflating the two, it would seem, would almost certainly produce a bag that I’d despise.

Except Fendi managed to make a bag featuring floral embroidery that I love – the Fendi Floral Baguette. It’s overpriced, made of straw, and half-covered in cutesy little flowers. It’s so not me. Perhaps that’s why I like it – everyone needs a total departure from time to time.

I think that my affection for this bag is mostly a result of the interesting technique that Fendi used for the embroidery. Instead of lots of little threads combining to form the big picture, the individual petals are formed with a single wide swath of ribbon, sewn into the straw backing to form flowers. The effect is much more high-end and modern than traditional embroidery, and it allows the foliage to have a soft look that a more pedestrian technique would ruin.

The embroidery is hand-sewn, which partly explains the price, but I think it’s a little spend-y for a non-leather bag in such a small size. I would likely have no use for this particular little bag, but perhaps those attending more summer weddings and luncheons than I ever have will find a utilitarian purpose for it. Buy through Nordstrom for $1960.

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Share Your Thoughts With Us

  • Reese

    I’m not usually one for Fendi or their pricing, but I admit when I first saw the pic I said, “oh, that’s pretty!” The hand embroidery justifies the price for me, but knowing how I’ve been in the past when i’ve bought bags like this (use them 2 times and never again), I’m going to pass it by. (fb)

  • marian t

    very girly and pretty! (fb)

  • Beca

    It makes me think of my grandmother… although it is cute. I just sort of hate florals. (fb)

  • BLynnT

    I usually don’t love such obvious floral prints, but I love this bag! It’s so summery and girly and would be such fun to wear with pastels, but the price is too high for me sadly. (fb)

  • Leticia

    The details are very pretty! (fb)

  • Karen in NL

    Nice bag, however the ribbon embroidery style has been around a long time! As a matter of fact, it’s considered more ‘crafty’ than traditional embroidery, and it’s WAY faster to execute a design.

    • I figured it wasn’t new, but it’s way prettier than traditional, I think. I like that it looks softer and less dense, if that makes any sense.

  • Amy

    I wouldn’t buy this if it were a $30 bag. Definitely not for $1960! Not for me. (fb)

  • abitnerdy

    Oh wow, Fendi did an amazing job with the florals. I don’t like that it’s made of straw but it is a beautiful bag :)* (fb)

  • savannah

    I’d skip the embroidery. (fb)

  • Mai

    The price is too much for this tiny bag. :( (fb)

  • Raleine

    very pretty (fb)

  • Signe

    really like the bag, but I would never splash out that amout for it! (fb)

  • swags

    It’s pretty but I am not enticed by this floral trend at all. (fb)

  • justa9url

    Umm… I’m not liking this at all. (fb)

  • Kemji

    I agree Amanda, it’s a pretty bag but I want leather for my money! I find it really difficult to spend that kind of money for non-leather.

  • Kate

    Ya I’m less than a fan of fendi…and floral…just bad (fb)

  • Tamee

    Pretty yes, but still something that looks like my grandma did back in the day. And it didn’t cost that much back then either! (fb)

  • Pat

    Really cute bag, just not for me. (fb)

  • Celeste

    I think it’s cute for sure, and I’m not a Fendi fan. I like the colors with the springy/summery feel. But not for the price. (but again…not really a Fendi fan anyway)

  • Celeste


  • Sofia Nolan

    no to florals, florals are out, no to florals ladies …

  • Debbie C

    Love the look but not the price! (fb)

  • Cate

    Quite lovely, perfect for a preppy summertime look! (fb)

  • Tiff Chao

    It’s very a pretty purse but quite pricey for such a small thing.

  • Tiff Chao

    It’s very a pretty purse but quite pricey for such a small thing. (fb)

  • Stacee

    I think it’s beautiful however I can’t get over the tacky buckle. Almost there Fendi.

  • Theresa W

    Wow! I love it! It’s so pretty and the ribbon embroidery is so creative and lovely! It’s a bit overpriced, but it’s beautiful! (fb)

  • Jacqueline

    Not for me (fb)

  • Paulina

    I love it. It’s pretty and perfect for summer. I don’t have any business owning it though. (fb)

  • Mary

    This is what Fendi does best, really. Feminine and girly-very old school Sex In The City.(fb)

  • Lynette

    Love this bag for spring. Nice to have color. (fb)

  • Natalie

    I think there’s a sort of “sweetness” to this bag. I agree that you would definitely use it for summer brunch/high tea…like-I would be drawn to for a weekend b and b trip or something of the like!

    • Natalie

      (fb) Oops!

  • Stacy

    It’s cute but I feel like I’ve seen this before…wait…Fendi came out with a ‘do it yourself’ bag that includes embroidery thread, needles, and a blank canvas (Fendi bag-in this style), its just the one pictured here is straw. I think I’ll pass for the price. (fb)

  • Cat-Janet

    Wow I like this also. Loving thats its not too much floral. (fb)

  • Shine

    i am not really attrated ro straw bags and embroideries, for one straw bags in time dirt sink in between the weaves and its dificult to clean them, making it untidy. Also with the light colors of the thread, in time you’ll see dirt stain. But infairness this bag is beautiful.(fb)

  • Shine

    i am not really attracted with straw bags and embroideries, for one straw bags in time dirt sink in between the weaves and its dificult to clean them, making it untidy. Also with the light colors of the thread, in time you’ll see dirt stain. But infairness this bag is beautiful.(fb)

  • 19yearslater

    This would be perfect for Easter Sunday, summer picnics, wandering around a downtown area in the spring and summer- but for the price that really isn’t enough.

  • phyllis

    definitely a bag for spring (fb)

  • Kayla

    This is definitely for spring but not for me! (fb)

  • Colleen

    it is a spring bag, but not quite something that I would wear. The price is a bit hefty for a purse that is made of straw, not leather. (fb)

  • Danica

    I love it! But the price, ouch! (fb)

  • Chris

    I like it. It is somehow charming. The right handbag for a Sunday afternoon walk in the park, high tea, those kinds of events.
    Needless to say, it is too expensive for me…

  • Melody

    love it but not sure if the straw material would cause furring to the clothes due to friction.. (fb)

  • tin jayzee

    i have the same exact purse from more than 10 years ago , only it is fully embellished in beads. It was just a gift so i have no idea how much it costs. I havent used it in ages but I dnt have the heart to give it away or sell it …

  • Roxanna

    I dont like the tweed but the design is super cute. (fb)

  • Karin bag4bag

    I like that only half the bag has embroidery – not too over the top. The black leather strip looks so good under the buckle. It picks up the colors of the leaves and contrasts nicely with the soft lavender flowers above it. I think the colors have been masterfully chosen. It is like a painting, which is why I like it so much. (Unfortunately out of my budget) (fb)

  • Alanna

    It’s pretty but the clasp really looks out of place on it (fb)

  • gacats

    I’m skipping this season’s straw bag fad. And anything that reminds me of a floral couch has no place in my life. I’m waiting for Fendi to wow me…… (fb)

  • robyn

    Very pretty and feminine! Love it! (fb)

  • sheri d

    not for me at all (fb)

  • Denise

    Very pretty, girly and summery too! (fb)

  • ad

    i’ve been watching satc reruns on my computer, and looking at the dozens baguette that managed to land on sjp’s shoulder, this one is a lot less fabulous. oh well, im bored of baguette anyway. please try again fendi (fb)

  • Lilly P.

    It is gorgeous! I love all those flowers. (fb)

  • Sammi

    It’s actually not as bad as I thought it would be. (fb)

  • Sylvia

    I actually liked it too. I though it was ugly at first but it is growing on me :D (fb)

  • Amanda

    It’s really pretty but not something I’d wear.

  • Beth

    It’s very inviting. I like embroidery on a bag, makes for a nice change. But the baguette is just too small a bag for me. I like to carry a lot of junk around with me. Bad habit, I know. (fb)

  • s3rndpt

    I love this bag- I’ve been all about floral embroidery recently, and this has a fantastic understated elegance to it. I wish it was a tad bigger, however.

  • s3rndpt

    OOps, forgot to add (fb)

  • stefaniewhite

    It’s so brilliant…I love this Baguette, the floral detailing is so chic…


  • Leslie

    I usually do not like embroidery things either as I agree that it can cheapen the look of things, but this purse I like. The only way I can describe it is, pretty. It looks like it will be great for spring/summer. A little expensive for me though. (fb)

  • Deborah Curran

    Hasn’t Fendi done enough bags in this style? Lets try something new, please (fb)

  • Joy Park

    It’s okay… at least Fendi tried for something new.. :)
    I’ll give them kudos for that!

  • Adrienne Zedella

    ok but not for me (fb)

  • Adrienne Zedella

    i’d have that dirty in one week! (fb)

  • Adrienne Zedella

    one time use (fb)

  • faith24

    i would have liked it much more if it did not have that big F in the front (fb)

  • Jane

    You know… I’m not into floral ANYTHING… but this bag is really cute. (fb)

  • Jocelyn

    I like the design but I wouldn’t buy it. (fb)

  • nini

    I love Fendi…just not this one. (ipad)

  • Veronica_Sawyer

    The bag and the front strap don’t go together IMO. (ipad)