The Chanel Gabrielle Bag is Now On Bergdorf Goodman’s Website, but There’s a Catch

It’s not every day that you see brand new Chanel bags pop up for sale on a third-party retailer’s site. In fact, you never see that–the brand doesn’t allow its bags to be sold online, and it doesn’t even sell them on its own website. That’s why I was so surprised to see 11 versions of the brand new Chanel Gabrielle Bag materialize on Bergdorf Goodman’s website yesterday. But like I said, there’s a catch.

The 11 bags–including seven versions that weren’t in Chanel’s Spring 2017 lookbook, most of which fit with the season’s big trend for metallics–aren’t for sale via the website, even though every other bag displayed in the same way on Bergdorfs’ site is. The bags all include their prices, which is great intel, but when it’s time to hit “add to bag,” BG instead prompts you to call its brick-and-mortar store in New York City to inquire. What a tease.

Chanel has flirted with online sales for some time, though, so I’m choosing to take this as a hopeful sign that the brand is inching ever closer to that goal. Check out the seven new, never-before-seen versions of the Gabrielle below or shop (“shop”) the full selection via Bergdorf Goodman.