Miu Miu continues to build upon its current momentum, driven by its distinct aesthetic and brand DNA, and it has become the go-to choice for cool girls everywhere.
However, as unique as its core ethos is, Miu Miu is not designed for one specific archetype. Instead, the brand’s pieces are meant to adapt to each individual, and that’s precisely the vision explored in the brand’s Fall 2024 ad campaign.
Photographed by Zoë Ghertner, the brand’s new campaign stars an eclectic cast of characters, allowing brand devotees to see a little bit of themselves in the cast, which includes Cara Delevingne, Little Simz, Caitlin Soetendal, Ethel Cain, and more.
An Expression of Personality
Relaxed, gentle poses are meant to feel natural—showcasing an expression of each unique wearer’s personality, further defined by how clothing and accessories are styled.
Feminine florals are juxtaposed with masculine shoes while shiny shearling cosplaying as mink is dressed down with denim, or chicly paired with a chemisier dress.
As for the accessories, Miu Miu’s most-wanted bags take center stage like the Miu Miu Wander in classic Matelassé and the Arcadie, arriving in lush brown suede.
These House staples sit alongside bags inspired by the archives like the relaxed Joie bag and the elegant Aventure—both defined by supple, shiny Nappa and gold-tone hardware.
View more from the campaign below and discover the fall collection now via Miu Miu.
Another nonsensical blog post that regurgitates a nonsensical press release full of buzz words and devoid of any actual content. This is simply lamentable.
I love looking at the pictures. I wouldn’t even need the text tbh. Could be a blog with only the campaign pictures and I would love it even more
I hear that. I know that press releases about campaigns are really fashion-y and I find it incredibly hard to share that messaging from the brand without it sounding overly fashion-y myself. It’s tricky.
There is messaging the brand worked hard on and wants to convey but it also doesn’t always resonate!
I like looking at the pictures too 🙂
That’s a great idea!
You’re not wrong. I wonder if this is some bad AI..?
Remember Amanda Mull? 😍
We all miss Amanda Mull. Save for a few exceptions, Purseblog has become dull and commercial.
Juxtaposed with over-layered, inexpensive-looking wardrobe, worn by unhappy, solemn models shown in uncomfortable positions in a basic 70’s inspired non-set, the handbags are underwhelming. Were these shots the lighting tests?
Miu Miu is Prada’s little sister who desperately wanted to be a contender as a handbag designer, but never reached her goal. This campaign proves me right.
Surprisingly, yet to see a Miu Miu bag in the wild. See plenty of LV, YSL, Celine and Bottega but not a single Miu Miu . The brand is simply not popular and nobody owns one except Gigi Hadid