Loewe’s Fall 2026 collection, presented earlier this year at Paris Fashion Week, proves that while its core heritage and brand DNA may lie in expert craftsmanship, its modern aesthetic can still be playful and fun. The collection, which featured an undeniable air of whimsy, melds Loewe’s Spanish identity with co-creative directors Jack McCollough and Lazaro Hernandez’s own design aesthetic.
A bold, bright color palette was complemented by texture, volume, and a range of playful silhouettes. Everything from the ready-to-wear and accessories down to handbags and shoes felt fresh, and today we’re taking a closer look at the design duo’s sophomore collection in new campaign images lensed by Talia Chetrit.
Set amid the snow, ice, and mountain peaks of the Alps, the images feature a star-studded cast of characters that includes Lil Yachty, Julia Garner, Canadian actor Théodore Pellerin, and more. Capturing a distinct sense of adventure and complementing the collection’s playful spirit and undeniable edge, the snow-covered backdrops bring McCollough and Hernandez’s vision to life.
Loewe Heads to the Alps
Stark white backgrounds leave room for the collection’s bold hues to pop, and vivid reds, blues, and oranges give way to textured knits and soft shearling coats, all emphasizing Loewe’s precision and attention to detail. The campaign also places a special focus on bags from the Fall collection, offering a more in-depth look at the pieces first presented on the runway.
Loewe’s Classics Get a Fresh Perspective
Spotlighted amid snow-covered peaks are new cornerstone designs like the Amazona 180 alongside forever classics like the Puzzle and the Flamenco, reinvigorated this season in a variety of special editions inspired by the work of German contemporary artist Cosima von Bonin. Vibrant graphics and playfully whimsical characters meet storied Loewe craft, further solidifying this new era of Loewe.
Loewe Fall 2026 is in stores now. Discover more below and via Loewe.com.
What’s the bag that Julia’s carrying? Haven’t seen that Loewe style before!
It’s new Whisker bag. It was first presented at FW26 in March 2026.