At the end of July, actress Jane Birkin announced that she wanted the iconic Hermès bag she inspired renamed until the brand improved its treatment of crocodiles. Hermès was quick to address her concerns, and now the brand has announced that she’s withdrawn her request.
According to Bloomberg, Hermès announced on Friday that Birkin was pleased with the steps the brand has taken to ensure humane treatment of the crocodiles whose hides are turned into bags and no longer wanted her name disassociated with the design. Those steps include a new agreement with suppliers on ethical conditions for animals and a promise to cease use of one particular farm in Texas if it fails to comply with the company’s slaughter standards again in the future.
The Texas farm highlighted in Hermès’s statement was the subject of a PETA investigation and video earlier this year, and the contents of that video were reportedly what motivated Birkin to speak out in the first place. Now, though, it appears all is well between designer and muse.
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