When speculation of an adidas x Gucci collaboration began circulating the internet late last year, both fashion folk and streetwear aficionados wondered if it was true or just a well-hyped rumor. Then, Gucci debuted its fall 2022 collection at Milan Fashion Week and it was immediately apparent that the rumors were in fact, true. Today, we’ve got a treat in the form of brand new lookbook images that tease the collection, which is coming soon (details below!).
Introducing adidas x Gucci
adidas x Gucci melds two iconic emblems into one, juxtaposing two worlds, fashion, and sports, to make one. The lookbook showcases a myriad of items, from bags and accessories to RTW and, of course, sneakers. The collection expands upon the distinct streetwear pieces that made their debut on the runway, combining the storied heritage of each brand. Bright prints and bold graphics meld two iconic logos.
The adidas Trefoil and three stripes, which have become a staple of the streetwear world, are mixed with Gucci’s most important House emblems like the Interlocking G, Horsebit, Gucci Web, and GG Monogram canvas. The collection further reflects both brands’ shared commitment to innovation and sustainability. Multiple pieces are crafted with eco-conscious fabrications, including polyester, cotton, and viscose.
The Bags of adidas x Gucci
When it comes to the bags, and there are many, each silhouette from the adidas x Gucci collection perfectly infuses each brand’s heritage. Gucci’s Beloved lines, like the Horsebit 1955, which is defined by the equestrian-inspired Horsebit, are reimagined to include adidas’ iconic trefoil symbol. Small and large duffle bags, which are an ode to sport bags, appear in bright colors with each brand’s logo. Then, there are mini bags and more that appear in classic GG Supreme canvas.
The first images from the adidas x Gucci lookbook are presented below, ahead of the collection’s launch on June 7th in select Gucci stores, Pop-Ups, and Gucci.com. Discover the collection below and visit Gucci.com to learn more.