Gucci

The Coveted Gucci Horsebit 1955 Line Expands

A new campaign and our exclusive look at the making of the Horsebit 1955 bag

One of my most loved bags in my collection is my Gucci Horsebit 1955 bag. But my love for the Horsebit didn’t start there; in fact, my first Gucci bag was the Horsebit Hobo (from 2005). The Horsebit family continues to expand. Today, the latest Gucci Horsebit 1955 handbag campaign launches featuring actress Halle Bailey, Global Brand Ambassador Hanni, and critically acclaimed, award-winning actress and one of the faces of Gucci Guilty, Julia Garner.

Julia Garner Gucci Horsebit 1955 Campaign

The Expanding Horsebit Line

The Horsebit 1955 collection is a staple for the House. While many elements are new, the Horsebit hardware detailing of the double ring and bar is a modernized variation of the one first introduced on a pair of signature loafers 70 years ago. The emblematic equestrian touches tie back to the world of horse riding, which was a connection very important to the House’s history.

The Horsebit 1955 adds a wide range of sizes, colors, materials, and GG canvas to offer new renditions in an evolving collection meant for varying needs and style wants. The rectangular top-flap shoulder bag with an adjustable strap remains my go-to, but new variations are being showcased in this campaign as well.

Halle Bailey Gucci Horsebit 1955 Campaign

This line combines the best of Gucci, a bridge between eras past and present, along with the archival revival (a term we have been using since this bag’s first release) feel that Gucci perfected.

Leather bag with horsebit detail from 1955
Gucci leather bag with horsebit detail from 1955.

There’s an ease and elegance to the designs, one that allows for the wearer to make it their own thru a simple outfit to an ornate combination of prints and dressiness.

Hanni Gucci Horsebit 1955 Campaign

The Making of the Gucci Horsebit

The making of a bag allows us to experience more of the tradition and craftsmanship that goes into the design process. Seeing a finished product has its own excitement, but understanding what goes into making the bags we love brings the bag to life in a way that draws our inquisitive and appreciative side out. We have the US exclusive on how the Horsebit 1955 is made to share with you, a simple yet mesmerizing video that showcases the different steps it takes to craft this bag from start to finish.

Celebrities and Their Horsebit Bags

Seeing a bag in the wild brings it to life further. While it’s not a surprise to see Brand Ambassadors and one of the faces of Gucci Guilty carrying these bags, seeing how it’s styled allows for a new view on the designs. Both Hanni and Julia Garner have been spotted with different versions of the Horsebit 1955, along with plenty of other friends of the House. Meanwhile, yours truly carries my own (I have two versions) all the time in my corner of the world as well!

Julia Garner Gucci Horsebit Bag 2

Hanni Gucci Horsebit Bag 2

Julia Garner Gucci Horsebit Bag

Benedetta Porcaroli Gucci Horsebit 1955

Alexa Chung Gucci Horsebit 1955

Halle Bailey Gucci Horsebit 1955

Davika Hoorne Gucci Horsebit 1955

Chiara Ferragni Gucci Horsebit 1955

Shop the Gucci Horsebit 1955 collection now!

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CC149
CC149
1 year ago

Wow, NewJeans Hanni and South Korean solo singer IU

Catlin
Catlin
1 year ago

I am clearly in the minority, but I find the horsebit completely ugly. Never understood the appeal of these bags.

kalista
kalista
1 year ago
Reply to  Catlin

I think it’s pretty elegant, but yes it looks like something my grandma would wear

Desiree
Desiree
1 year ago
Reply to  Catlin

Same here, am I the only one think it old fashioned? Maybe I am old school.

Chadia wazni ! Luv it 😊😊❤️
Chadia wazni ! Luv it 😊😊❤️
1 year ago

Luv it ! One of my favourite 💜💕