Gucci Gives Its New Blondie Bag an Update

Now exclusively available on

Few bags reach the level of cult status that Gucci’s SoHo Disco Bag do, and for a good reason. The bag could do it all. Casual enough for every day but not too casual that it looked silly, worn at night and large enough to hold your essentials, it quickly became a cornerstone design for Gucci, remaining a best-seller for years despite changing creative directors and brand aesthetics.

Recently updated to match the transformation and design direction of the brand, the SoHo Disco evolves to become the Gucci Blondie Shoulder Bag, which is part of the larger Gucci Blondie Family. We already gave you a close look at the new Blondie Shoulder bag, but in case you needed a refresher, the bag is defined by the round Interlocking leather G on the front, which originates from the House archives. The Blondie Bag reinterprets a classic House emblem in a subtle way as a leather patch detail, and today, the Gucci Blondie Family expands once again.

Blondie, Updated

The latest addition to the Gucci Family just got a cute makeover, and if top-handle bags are more your speed, you’ll like this one. The soft construction of the Gucci Blondie bag is turned into a top-handle vanity bag with a zip-around closure finished with a GG zipper pull instead of a tassel. Arriving in neutral colors as well as pops like orange and navy, the new version is a bit smaller in size, with overall dimensions of 6.7″W x 5.9″H x 3.5″D.

Purchase now during the online pre-launch via Gucci for $1,990.

Gucci Blondie Bag Camera Top Handle


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