Few bags reach the level of cult status that Gucci’s SoHo Disco Bag do, and for a good reason. The bag could do it all. Casual enough for every day but not too casual that it looked silly, worn at night and large enough to hold your essentials, it quickly became a cornerstone design for Gucci, remaining a best-seller for years despite changing creative directors and brand aesthetics.

Recently updated to match the transformation and design direction of the brand, the SoHo Disco evolves to become the Gucci Blondie Shoulder Bag, which is part of the larger Gucci Blondie Family. We already gave you a close look at the new Blondie Shoulder bag, but in case you needed a refresher, the bag is defined by the round Interlocking leather G on the front, which originates from the House archives. The Blondie Bag reinterprets a classic House emblem in a subtle way as a leather patch detail, and today, the Gucci Blondie Family expands once again.

Blondie, Updated

The latest addition to the Gucci Family just got a cute makeover, and if top-handle bags are more your speed, you’ll like this one. The soft construction of the Gucci Blondie bag is turned into a top-handle vanity bag with a zip-around closure finished with a GG zipper pull instead of a tassel. Arriving in neutral colors as well as pops like orange and navy, the new version is a bit smaller in size, with overall dimensions of 6.7″W x 5.9″H x 3.5″D.

Purchase now during the online pre-launch via Gucci for $1,990.

Gucci Blondie Bag Camera Top Handle
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Slim
Slim
1 month ago

Cute bag, price is high!

Marcerlean Green
Marcerlean Green
1 month ago

Not a fan. I don’t really like the silhouette of the bag. I do like the saddle brown color.

Lisa
Lisa
1 month ago

Like the original much better!!

Praline
Praline
1 month ago

I love this bag and the diagonal stitching is a great detail! ❤️

Pip
Pip
1 month ago

It reminds me of a lunch box

Kitty
Kitty
1 month ago

Looks nice but the opening/zipper placement looks not practical.

FashionableLena
1 month ago

I like it, but the price is a bit much. $1200 would be a lot more palatable.

Helen
Helen
1 month ago

Am I the only one not loving the “fresh” logo? But the shape overall looks cute

Aliza Ali
Aliza Ali
1 month ago

These bags will look much better with festive hair

Jacquie
Jacquie
1 month ago

I love it! When I saw the small one at first it just looked like an updated disco bag that has also appreciated in price since the one we know and love.

THIS is something different! It is subtle but the details are lovely and very useful. I LOVE the detachable strap. The top handle is a great addition. I was concerned with the nature of the zippered opening but it is ameliorated by the flaps on the sides which actually make the opening much more convenient than similar styles. The hardware is elevated. I love the colour offerings.

Most of all, I love that unless you know bags, you’ll have no idea this is a designer bag that actually costs this much. Despite being quite logo centric, the logo could be perceived as a simple design element, one that I quite like. When I was shopping for a belt on a trip recently I purchased a Blondie belt that I love. I also love that while it may invite compliments, it does not invite sly, whispered questions of “seriously, what does a belt like that cost”?

Despite this being very simple, if you actually look at cost per wear, this is really not a bad cost for a quality staple piece in today’s very unfortunate financial climate.

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