Gucci

A New Shape of the Gucci Diana Is Here

A bit more soft and subtle, this is the shoulder bag version of a fan-favorite

Gucci’s knack for reviving House archival pieces in a way that still feels modern has proven to be wildly successful over the past years. One such bag that brought back some of the most famed brand elements (including the Bamboo handle) and a name fitting of a Princess, the Gucci Diana, quickly became a beloved bag for the brand upon its release in 2021.

This bag became one of my most used bags (I have it in green), and the fun elements of a colorful leather strap meant to act as shape maintenance for the handles when exposed to humidity was a playful touch. I felt like everything about the bag was what I was looking for, from heritage and history to updated touches that make it unique.

Gucci Diana Shoulder Bag (2 of 5)

The New Diana Shape

If the structured square shape didn’t work for your style and a bit more relaxed shoulder bag shape suits your fancy, the new Gucci Diana Shoulder Bag may be right for you. Shown here are both the small and medium sizes of a bag that winds up holding more than you’d expect with the magnetic top closure. The bag also holds its shape really well, and the top has an ample opening to make it easy to reach the items you need on the interior.

Playing back to the bamboo leather belts on the Diana, these bags feature both an optional shoulder strap in the same color as the bag but also one in an offset color (the black has a grey leather strap and the white has a red leather strap). These shoulder straps are adjustable and allow the bag to be carried by the bamboo top handle, over the shoulder, or crossbody.

The Double G hardware is recognizable but subtle in how it sits atop this bag, and on the interior, you’ll find a microfiber lining with a single zip pocket. This shape has a casual elegance about it, and I expect this bag to be one of my go-to’s over the summer and beyond.

Shop the small for $2,590 and the medium for $3,100 at Gucci.com now!

Gucci Diana Shoulder Bag (3 of 5)
Gucci Diana Shoulder Bag (4 of 5)
Gucci Diana Shoulder Bag (5 of 5)

Discover more of the Gucci Diana line here!

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Mgreer
Mgreer
1 year ago

Love this! I wish the white came with a white strap instead of red

Sam
Sam
1 year ago

Ooo I love this version! Can you do a review??

Lori
Lori
1 year ago

I find purse pricing based on size to be so weird. Imagine if they based shoe pricing on size. It’s the same amount of labor and the additional materials must be negligible. Anyway, just a thought looking at these cute bags.

James
James
1 year ago
Reply to  Lori

Additional materials is definitely not negligible…
You can’t compare shoe sizing with different bag sizes. The leather consumption is very different.
Also: women and mens shoes, same model in men’s is usually more expensive because of the bigger sizing.

Sunny
Sunny
1 year ago

i love this bag! i really do!

Hervé
Hervé
1 year ago

I like this bag a lot!

Ambrosia
Ambrosia
1 year ago

Love!

Aspen
Aspen
1 year ago

I like the original from Tom ford more. Especially in suede.