Few luxury brands are as buzzy right now as Chloé.
With creative director Chemena Kamali at the helm, boho is undeniably back.
Under Kamali’s direction, classic Chloé has returned, oozing a distinctly Parisian, romantic appeal. Kamali’s vision is curated and precise. It is innately feminine and classically Chloé. It has captivated the hearts of Chloé girls everywhere—both brand devotees and those new to it.
The New Chloé
Reminiscent of the Chloé glory days of the late 2000s and early 2010s, Kamali’s Chloé is a return to the brand’s roots after a period of transition. During that transition, a large majority of Gen Z came of age, and it’s an incredibly exciting time for younger consumers to discover the magic of Chloé, while fans from the past will return to it.
“With these images I wanted to capture a cinematic intimacy. The Chloé woman is at the center, her aura, her direct gaze, and personality draw you into an eternal Chloé moment.” – Chemena Kamali.
The brand has just released a look at its Winter Campaign, featuring an eclectic cast of characters—there’s a bit of the Chloé girl in all of us. Notably, the images feature Gen Z’s most famous model, Kaia Gerber, alongside Rianne Van Rompaey, Yar Aguer, Rosalieke Fuchs, and Diane Chiu.
The beautiful series of portraits showcases flowy Chloé pieces and romantic lace, showcasing the new Bracelet Bag, a tribute to Phoebe Philo’s Chloé, and more. Discover below and shop Winter 2024 now via Chloé.
Chloé Girls
Fantastic campaign! Kaia Gerber and Chloé make a perfect match for Winter 2024. The collection looks both cozy and stylish.
Glad they are bringing back the bohemian chic era