Chloé

Chloé Debuts Its Fall 2024 Campaign, the First Under Chemena Kamali’s Direction

And introduces the Bracelet Bag, a tribute to Phoebe Philo's Chloé

One of the most discussed collections from the Fall 2024 season was Chemena Kamali’s Chloé debut. Kamali’s Chloé is refreshingly simple in that it is inherently Chloé. The unmistakably bohemian, romantic spirit that was missing from collections of the past is back, and its return is celebrated in new campaign images that debuted last week.

Returning to Paris for a new beginning. I wanted these images to reflect the instinctive spirit and motion of the Chloé woman. She is rooted in reality and free. – Chemena Kamali,

The campaign was shot in Paris, with the city’s classic architecture making the perfect backdrop for Chemena’s campaign directorial debut, a Parisian fantasy if you will. The images also showcase the debut pre-collection, which is available now in Chloé boutiques and on Chloe.com.

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A Blast from the Past

The bracelet Bag, an ode to Phoebe Philo’s Chloé and a design from her Spring/Summer 2002 collection, is making its introduction. Its name comes from the round hardware acting as a handle, and this design feels very Chloé.

Defined by its soft, crescent-shaped body, the bag incorporates Chloé’s classic House codes, reinterpreting a shape from the archives to feel modern and fresh. Arriving in two sizes, small and large, shiny calfskin juxtaposes bi-color hardware, further defining the Bracelet Bag’s relaxed shape.

While its bracelet ring is the defining feature, the bag can be worn in multiple ways. The bracelet hook can be completely removed, and a crossbody strap can easily be added for daytime wear. Retail is $2,850 for the small and $3,890 for the large.

Get a look at the campaign below and shop Pre-Fall 2024 now via Chloé.

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Jaime
Jaime
21 days ago

Kind of hard to really see the bag, seems more focused on the flowy fabrics.

Adelylt
Adelylt
20 days ago
Reply to  Jaime

Lol, yes! I was squinting at the photos thinking, “Where ARE the bags?”

kwmechelle
kwmechelle
21 days ago
Reply to  Jaime

I was thinking the same thing. Hate when a brand does that.

Carrie K
Carrie K
21 days ago

The bags are available in store now and I just went to check them out! IMO I think they are even more beautiful in person! I think the bracelet bag is my favorite but the small camera bag (the one with the multi pockets) surprised me. It’s beautiful in person and the leather are just scrumptious. I do have to say the price point is a little bit higher than I was expecting…

Antonia
Antonia
20 days ago
Reply to  Carrie K

I love the camera bags!!! I think I like the large one more. When I first saw it on the runway, it caught my eye!! Why the high price though? 🙁

Paris
Paris
20 days ago
Reply to  Carrie K

Yes, the small camera bag is beautiful, but the width of 13.4″ makes it too wide, IMO.

Verge
Verge
18 days ago

Wait a second! What bag? All I see are flowy dresses! 🤣

Paris
Paris
18 days ago

I love the bags, but had to go to the website to see them. However, the big “CHLOE” belt? It’s comical; I can’t imagine anyone wearing it, unless their name is Chloe.😉

Aspen
Aspen
18 days ago

That belt is uhm, interesting..