Chemena Kamali’s Chloé continues to capture the heart of the boho babe in all of us, and since her beloved Fall 2025 debut, it has remained one of the most sought-after brands in fashion.
Kamali’s Chloé has brought us back to the brand’s earliest days, returning to its ethereal, distinctly bohemian roots. This season, those bohemian roots meet a distinctly beachy appeal with the debut of Chloé à la Plage 2026.
Chloé’s Bohemian Roots Get a Summer Spin
The campaign, lensed by David Sims, captures the essence of the season, where easy, breezy summer days feel as though they’ll never end, yet the moments remain fleeting. The images, starring actress Apple Martin, are set against a backdrop of blue skies and soft sand, channeling the free-spirited mood of the Chloé girl.
“This year, Chloé à la Plage is an ode to a surreal summer fantasy. It’s about that dreamlike state and the poetry of summer. Apple, with her radiance and timeless beauty, draws us into this feeling in the most natural way.” — Chemena Kamali
True to Kamali’s vision for Chloé, the collection evokes the romantic, free-spirited feel of the modern Chloé girl with a summery spin. Silhouettes are airy and light, with the brand’s signature flow and ease. Playful ruffles and delicate crochet meet vibrant florals and romantic lace.
Plus, the accessories offer a distinct vacation vibe, no matter your summer plans. There are cool jelly sandals and seasonal raffia bags in neutral tones and bold ombré hues alike.
Discover more from the new campaign below and shop Chloé à la Plage now.
Inside the Dreamy À la Plage Campaign
