Chemena Kamali continues to explore what it means to be a #ChloéGirl, reinvigorating the Maison’s DNA and its most important heritage codes—those dating back to Chloé’s founder, Gaby Aghion. Aghion was ahead of her time, an out-of-the-box thinker who valued individualism and championed women.
Kamali’s Chloé embraces those same ideals, and each season the fashion world becomes more enamored with her modern interpretation of the House’s distinct DNA. Today, that vision is celebrated in a new campaign that offers a deeper look at Chloé’s Fall 2026 collection.
The collection, which is as ethereal and bohemian as ever, perfectly encapsulates the free spirit of Chloé. Shot by Inez Van Lamsweerde and Vinoodh Matadin, the campaign images showcase models moving freely through vast, flower-filled fields, with some photographs framed by serene waterscapes in the background.
Inside Chloé’s Dreamy Fall 2026 Campaign
Like the collection itself—a tribute to the craftsmanship and stories woven into our clothing—the campaign draws inspiration from folkloric elements, conveying the natural beauty and sense of connection that comes when one is free to move and express themselves. That feeling of connection is deeply rooted in the spirit of Chloé and remains a central theme throughout the season.
A New Chapter for the #ChloéGirl
Several standout runway looks make an appearance in the campaign, including the parade of ruffled georgette dresses in bold, vibrant hues and folk-inspired plaids. The effortless layering that defines the boho girl’s winter wardrobe also remains front and center, accompanied by several iterations of the iconic Chloé Paddington bag—including a supple new suede version.
The Winter 2026 collection will arrive in Chloé boutiques and on Chloé.com beginning in September 2026, but you can preview the collection in the gallery below!
