Cult favorite brand Telfar gained popularity due to its no fuss, accessible approach towards fashion, and all the while its beloved logo shopping tote became a must-have for fashionistas in the know. Last summer, the brand exploded even further as the long-overdue social justice movement thrust Black-owned brands and businesses into the spotlight, catapulting the brand’s popularity even further.
As a result, Telfar became privy to both the pros and the cons of creating an It-Bag. Fans clamored to get their hands on a bag with every drop, as color after color consistently sold out and the bag’s scarcity was at its peak. While the brand still operates using this model, and the best way to stay up to date is to subscribe to the brand’s newsletter and follow @TelfarGlobal on Instagram, founder Telfar Clemens came up with another way to satisfy his bag-hungry fans: The Telfar Bag Security Program.
The first Telfar Bag Security Program took place in August, giving fans 24 hours only to secure the bag of their dreams by pre-ordering (and paying upfront for) the size and color of their choosing. The catch is that your bag is essentially made to order, so it won’t arrive for a few months.
“Last year we messed up the fashion industry and the bots with the BAG SECURITY PROGRAM — letting you get what you want, without the stress — and keeping TELFAR Black Owned and 100% independent. You are our investors — and together we are making history again.” – Telfar
Both Megs and myself ordered bags back in August, and waited patiently for their late-December arrival. Now, the brand is at it again, announcing its Bag Security Program II, which begins today, March 30th at 9am EDT and runs through tomorrow, March 31st at 9pm EDT. For 36 hours only (that’s right, Telfar surprised us with an extra 12 hours!), you can order the Telfar bag you’ve had your eye on. The brand touted the simplicity of its program on social media explaining: you order the bag (any color, any size and no limits), the bag is made to order just for you and the the bag ships between July 15th and September 15th. So get your credit cards ready because today is the day! Head to Telfar for all the details and shop now!
Will you be securing your bag?