Prada Inside Bag 9

From the moment I saw the Prada Inside Bag hit the runway, I was drawn to it. I was excited to share detailed images of the bag with you all as soon as we had them, but it seemed like those of us who loved the bag were in the minority.


Last season’s runway debut of the Prada Inside Bag was the brand’s biggest bag launch in recent memory, and based on the handbags in tow at the brand’s Spring 2016 show, Prada clearly intends to take that momentum into next season.


Celebrities play an important role in any luxury brand’s ecosystem. Advertising can only go so far; shoppers often look to celebrities for style inspiration (whether we like to admit it or not), so it’s always interesting to watch how stars react to an important new design.

Prada Inside Bag Struzzo Tamaris Pesca Detail 02

Prada has a handful of highly recognizable bags, including its Double Bag (here are the beautiful colors to expect for Fall) and the Lux Tote. There are, of course, plenty of other bags from the brand that are released seasonally, but the Prada Inside Bag, new for Fall 2015, has inspired anticipation that we haven’t seen for Prada in a while.

Prada Double Saffiano Cuir Orchidea and Acquamarina

Summer may have just kicked off, but stores are already getting pre-orders for fall bags, and Prada has my heart. One of the most coveted bags from Prada, the Double in Saffiano Cuir, is being released in new color combinations that match ready-to-wear looks from the Prada Fall 2015 show.


Earlier this week, Bloomberg reported a little bit of good news for handbag lovers and Prada aficionados alike: the brand plans to ramp up its selection of bags under €1,200, which translates to around $1,400USD.

Celebrities with Prada SS 2015 Bags

I have a big spot for Prada bags in my heart. One of my first premiere designer bags was a Prada Nylon Messenger Bag that I carried for college, and while I know that sounds ridiculous, it was nothing short of amazing.

Prada Double Zip Bag with Pink Tulips

I’ve been eying adding a new Prada bag to my collection since I fell in love with the Saffiano Cuir Double bag this time last year. Like many brands of its stature, Prada has a solid set of bags that are not just recognizable; they’re also classics.


Over the past six months, we’ve discussed the problems that plague Prada’s handbag business (and, therefore, its business at large) on a number of occasions. Chiefly among them are the brand’s reliance on saffiano leather, which is not really a luxury material, and the lack of diversity in its bag mix.


Last week, I spoke with Chavie Lieber of Racked about Prada’s current profit woes, much of which are tied to the recent underperformance of the leather goods that make up roughly 40% of Prada’s business. Lieber also talked to PB contributor Pattie Rechtman, luxury shoppers and industry analysts, and we all more or less agreed: Prada needs to do something about its handbag offerings.