From the moment I saw the Prada Inside Bag hit the runway, I was drawn to it. I was excited to share detailed images of the bag with you all as soon as we had them, but it seemed like those of us who loved the bag were in the minority.
Prada Handbags and Purses
Prada has a handful of highly recognizable bags, including its Double Bag (here are the beautiful colors to expect for Fall) and the Lux Tote. There are, of course, plenty of other bags from the brand that are released seasonally, but the Prada Inside Bag, new for Fall 2015, has inspired anticipation that we haven’t seen for Prada in a while.
Over the past six months, we’ve discussed the problems that plague Prada’s handbag business (and, therefore, its business at large) on a number of occasions. Chiefly among them are the brand’s reliance on saffiano leather, which is not really a luxury material, and the lack of diversity in its bag mix.
Last week, I spoke with Chavie Lieber of Racked about Prada’s current profit woes, much of which are tied to the recent underperformance of the leather goods that make up roughly 40% of Prada’s business. Lieber also talked to PB contributor Pattie Rechtman, luxury shoppers and industry analysts, and we all more or less agreed: Prada needs to do something about its handbag offerings.