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Prada has a handful of highly recognizable bags, including its Double Bag (here are the beautiful colors to expect for Fall) and the Lux Tote. There are, of course, plenty of other bags from the brand that are released seasonally, but the Prada Inside Bag, new for Fall 2015, has inspired anticipation that we haven’t seen for Prada in a while.

Prada Double Saffiano Cuir Orchidea and Acquamarina

Summer may have just kicked off, but stores are already getting pre-orders for fall bags, and Prada has my heart. One of the most coveted bags from Prada, the Double in Saffiano Cuir, is being released in new color combinations that match ready-to-wear looks from the Prada Fall 2015 show.

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Earlier this week, Bloomberg reported a little bit of good news for handbag lovers and Prada aficionados alike: the brand plans to ramp up its selection of bags under €1,200, which translates to around $1,400USD.

Celebrities with Prada SS 2015 Bags

I have a big spot for Prada bags in my heart. One of my first premiere designer bags was a Prada Nylon Messenger Bag that I carried for college, and while I know that sounds ridiculous, it was nothing short of amazing.

Prada Double Zip Bag with Pink Tulips

I’ve been eying adding a new Prada bag to my collection since I fell in love with the Saffiano Cuir Double bag this time last year. Like many brands of its stature, Prada has a solid set of bags that are not just recognizable; they’re also classics.

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Over the past six months, we’ve discussed the problems that plague Prada’s handbag business (and, therefore, its business at large) on a number of occasions. Chiefly among them are the brand’s reliance on saffiano leather, which is not really a luxury material, and the lack of diversity in its bag mix.

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Last week, I spoke with Chavie Lieber of Racked about Prada’s current profit woes, much of which are tied to the recent underperformance of the leather goods that make up roughly 40% of Prada’s business. Lieber also talked to PB contributor Pattie Rechtman, luxury shoppers and industry analysts, and we all more or less agreed: Prada needs to do something about its handbag offerings.

Selena Gomez Prada Double Zip Executive Tote

Here’s Selena Gomez, flying out of Paris via Charles de Gaulle Airport after attending the Louis Vuitton show on the final day of Paris Fashion Week. She’s wisely chosen a black calf leather Prada Saffiano Double Zip Executive Tote for her international travel needs.

Lily Collins Prada Saffiano Cuir Tote

Here’s actress/rock star progeny Lily Collins, arriving at LAX with one of her minders, carrying a muted grey Prada Saffiano Cuir Tote that matches her highly inconspicuous giant grey wool hat and grey suede coat. This particular model is new for Fall 2014, and it appears it’s currently only available for purchase from Prada’s website.

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As of late, financial news for Prada hasn’t been great. According to Fashionista, the brand’s overall growth was just 1% in early 2014, which is well below what investors would generally hope for in a luxury sector that’s seen sustained expansion overall in recent seasons.

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