‘Tis the season for the debut of major Fall 2014 ad campaigns. First, Nicolas Ghesquiere unveiled his vision for Louis Vuitton via three of the world’s most iconic photographers, and now Coach has stepped into the ring with a heavyweight photog of their own.
It’s no secret that Coach is in flux. After the departure of longtime creative head Reed Krakoff, the company has decided to pivot its public image in a more fashion-savvy direction. First, that meant bringing on handbag savant Stuart Vevers, late of Loewe and Mulberry, and allowing him to set a tone for the brand’s aesthetic future.
New York Fashion Week usually proceeds in ways that are somewhat predictable, but for Fall 2014, some important things have changed. Not only have venues and guest lists gotten a shakeup this season, but Coach Fall 2014 debuted on a runway instead of at a private event later in the season, which is something that both we and legions of Coach lovers were pretty interested to see.