Over the last year and a half one of the most controversial trends we’ve covered is the logo obsession. When it comes to logos, most people feel strongly in either direction—you either love them, or you hate them. From Fendi and Louis Vuitton to Balenciaga and Burberry, nearly every brand has cashed in on the logo mania of the last two years.
From all over logo prints to in your face, large and in charge logo hardware, brands have not been shy about self promoting their names on everything from handbags and tech cases to jeans and t-shirts. Fendi released an entire logo-centric collection in late 2018, helping the brand’s popularity rise exponentially in 2019, according to Lyst.
Additionally, logo love products from both Chloé and Gucci were beloved by consumers, helping both brands to jump in popularity with consumers. While it’s ironic to think that the 2000s began with the logo love and the 2010s ended with it, when we take a look at what’s to come later this year, it seems that logos may be on their way out.
Personally, I’m not opposed to logos, and that’s likely because as a true 90’s baby, I came of age in the early 2000s right in the midst of the logo obsession. The very first bags I lusted over were monogram bags from various designer brands. Additionally, when it comes to logos, some are true classics, take for example Louis Vuitton’s iconic monogram canvas, which is rooted in rich history. Whether logos are trending or not, monogram canvas will always be a go-to for some.
When looking back at the runway shows of the last month, it seems that designers are taking a different approach for the later half of 2020, with Fendi focusing less on its FF logo, and more on new versions of its fan favorite silhouettes. Additionally, both Chloé and Valentino shied away from its, somewhat aggressive, large logo hardware for fall, once again hinting that the logo love is on its way out.
Are you ready to see the logo hype die down?