If Fendi has made one thing clear over the last few seasons, it’s that the brand is not afraid to use its distinct logo. The logo trend has filtered up to high fashion from trendy, frenetic streetwear brands, so it’s not surprising that Fendi has decided to reinvent its logo for Fall Winter 2019. The FENDI MANIA collection taps into the athleisure trend and capitalizes on the resurgence in popularity of streetwear brand FILA.
Instagram artist @hey_reilly reimagines the FILA logo, which is heavily used throughout this capsule collection, featuring products for men, women and children. Luxury fashion meets iconic sportswear in this fun, logo-heavy collection. While this line is sure to create a lot of buzz, it most certainly targets a very specific group of fashion lovers, myself included. Check out some of our favorite bag picks from this collection below!