What’s been interesting about covering the World Cup from a style perspective is how quickly certain things stop feeling like “fashion moments” and start feeling like just… normal behavior.
These aren’t really being treated as “accessories” in the way fashion has traditionally framed them, especially for men. They’re just what people carry now. Travel days, hotel check-ins, training, downtime. Big holdalls, personal item carriers, familiar luxury pieces. No commentary around them, no hesitation, no effort to make them feel styled or unexpected.
And maybe that’s the shift worth noticing.
On a global stage like the World Cup, where players are seen by fans in every country at once, you start to realize how quickly that can normalize things. A bag isn’t coded the way it used to be. It’s not really “men’s” or “women’s” in this context. It’s functional, it’s personal, and in a lot of cases, it’s just part of the uniform of being on the move at this level.
As we move quickly through the knockout rounds, some of these players and teams have already been eliminated, but their bag game is strong enough to warrant another look.
A M A Z I N G !!!!!!!!!!!!!!!!
Love Messi carrying his own merch 😆
Love this post!
By the way, Erling Haaland is holding a Kelly depeches 25 pouch, not Kelly Cut.