Does a New Designer Coming on to a Brand Change How You Shop?

With so many designer brands in transitional periods, what bags are we all eyeing and buying?

Bottega Veneta Large Hop Bag 1

In 2017, Riccardo Tisci departed from Givenchy to be replaced by Clare Waight Keller as its Creative Director. Just a year prior, his last big bag push had made its runway debut on the brand’s Fall 2016 runway.

The Givenchy Horizon bag, with its clean lines and easy-to-wear, consumer-friendly size and shape, had all the makings of a hit. Plus, Givenchy alluded to the bag being a heavy-hitter, arming models with it on the runway when, in seasons past, bags weren’t always a presence at its shows.

2016 was also the year I started at PurseBlog. After a few months of working, I was ready to add a new bag to my small collection, and the Horizon was on my radar, along with the Saint Laurent Sac de Jour, a Celine Nano Luggage, and Gucci’s extremely popular Marmont Bag. The way I shopped for bags (and in general) was a lot different than how I shop now.

Kozue Akimoto Givenchy Horizon Mini Bag
Model Kozue Akimoto with the Givenchy Horizon Bag
Georgia Fowler Givenchy Horizon Bag
Model Georgia Fowler, also carrying the Givenchy Horizon Bag in 2017

Big purchases were a big decision, and I was pretty green to the handbag world, so of course, I sought the expertise of our very own Amanda, who steered me from the Horizon Bag as Givenchy was in its transitional phase. Tisci’s departure had been announced, and Clare Waight Keller had yet to make her design debut.

Changing Times

While icons from the Tisci era are still relevant years after his departure, the Horizon Bag was released during the brand’s transitional period, making its staying power nearly impossible. Today, in 2025, the luxury goods industry is in another tumultuous period, with major transitions happening at Celine, Bottega Veneta, and Chanel.

In a perfect world, a designer will make a seamless transition, marrying their own aesthetic to the brand’s timeless DNA, like Chemena Kamali has done at Chloé. Still, it often takes a few seasons for a brand in a transitional period to really find its footing.

And while we anxiously wait to see what’s next from three major players in the luxury handbag game, will you still be shopping the current line-ups? Or do you hold off to see what’s to come?

Subscribe to our newsletter.

Stay up-to-date in the world of bags, delivered straight to your inbox.

By clicking Subscribe, you acknowledge our Privacy Policy. You can unsubscribe anytime via the link in every email.

guest

15 Comments
Most Voted
Newest Oldest
Inline Feedbacks
View all comments
Robin

The answer is simple, nobody cool is buying bags right now. There’s nothing of interest. It’s all about enjoying and wearing the most out of the curated collection we already have. The age of overconsumption is dead. People are fed up of the wild prices that, quite frankly, don’t even come close to matching the innovation out there.

Handbaghanna

100%

Michelle Schmitt

I agree with this 100%. I am in the process of selling so many of my bags…all Hermes, most Chanel and Goyard. I’m focusing on the vintage bags. I love and sensible books like Phoebe Philo and things that don’t have so much status. I am 66 years old and when I started saving up and buying Hermès bags when I was 40, they weren’t everywhere and no one in San Francisco really knew what they were. It was kind of if you know you know situation. Now they are saturated and so obvious. I’m over it. Well said Robin!

Ryan

I am in the market for a pre-loved Hermes and would be very interested in purchasing one of your bags. Please reply if you are interested!

Tracy Potter

Exactly and well said! Tired of the increases. Selling much of my collection, paying attention to different, more reasonable, and unique brands. It feels good to simplify.

Terri

I completely agree! With the outrageous price increases and declining quality, I’ve also sold many of my bags and started buying from indie designers instead. Their quality surpasses that of the big houses at a significantly lower price!

pat

Very well said.

Terri

I would hold off to see what’s to come, like Matthieu Blazy at Chanel.
However, personally I still wouldn’t buy anything if the quality doesn’t improve.
There were some disappointments, though—like Hedi Slimane moving to Celine from Saint Laurent. I stepped into the new Celine flagship in Omotesando, but everything felt reminiscent of the Saint Laurent store, just with gold accents instead of silver. The same applies to Alessandro Michele at Valentino and Riccardo Tisci at Burberry.
It feels like they’re just playing musical chairs…?

Sandy

Not at all. I like what I like, does not matter to me who the creative director is.

Kaly

100%!! I buy what I like, “cool” or not.

K W

I just bought a pre-loved Bottega “Hop” because I wanted to have a piece of Matthieu Blazy’s BV. I probably wouldn’t have felt the same urgency if he wasn’t leaving. That being said I think the Hop, and BV in general, are in line with the recent interest in quiet luxury and overall classic, more enduring styles; not to mention the issues of quality and manufacturing integrity, which used to be a given in luxury and are now ‘hit or miss.’

K W

Emphasis on pre-loved because as much as I wanted it, the $3,900 for a NEW small Hop was too much.

You May Also Like