Sophie Hulme launched her UK-based brand immediately following her 2007 graduation from Kingston University. For over ten years, Hulme has created luxurious designs with the modern woman in mind. A British Fashion Award winner, Hulme quickly became known for her incredibly crafted logo-free bags. The now-iconic Albion tote became a fashion insider favorite, proving that a focus on innovation and details rather than logos and branding is something the modern consumer craves. Women have always been at the forefront of Hulme’s mind as she has consistently created pieces that both work and last. Now, over ten years since Hulme launched her label, the Sophie Hulme brand will close its doors following the last autumn winter collection, which launched this past summer.
Unbeknownst to some, Hulme has been suffering from two very rare medical conditions, both of which have become increasingly difficult to manage day to day. The designer opened up to fans via social media back in May, expressing the extremely tough decision to close down her brand for good.
Currently the brand is thriving, and Hulme has worked hard to streamline the brand, continuing to offer fresh designs and stunning imagery. This boom in business made the decision to cease business even harder, but Hulme expressed finishing on a high note. Because the brand will soon close up shop for good the last designs for the brand are being produced in limited quantities, with a percentage of sales being donated to charity. In addition to the current collection, Sophie Hulme is also planning special product launches to commemorate Sophie’s designs over the past 10 years. 10% of sales will be donated to both the Kleine Levin Syndrome Support UK and the The Ehlers Danlos Society. You can learn more about these rare conditions here, and shop current offerings via Sophie Hulme.
The brand is currently offering a special code to readers, and with code PURSEBLOG10, Sophie Hulme will donate an extra 10% to the charities listed above
